Marketing Technology Strategist

Company Description

Merkle is a technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

We are champions for meaningful progress, and we aim to be a force for good—for our people, our clients, the industry, and our society. We keep our people at the center, creating space for growth, understanding, and learning so they can grow. We embed diversity in our mindset, products, and teams to empower an inclusive, equitable, and culturally fluent environment. Building this culture within our teams makes us better collaborators and our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description

The Technology Strategy group helps Fortune 500 marketing and technology leaders create their customer marketing technology vision. Our focus is on promoting capability assessments and recommendations across digital marketing technology, core database marketing infrastructure, and data integration combined with Merkle's technology, analytics, and agency heritage gives us a unique value proposition to achieve our recommendations.

The Marketing Technology Strategist will work remotely and report into the Sr. Director, Technology Strategy. You will create a compelling marketing technology point of view related to the ability to use both known and anonymous customer information to inform multi-media marketing execution and decisions.

Responsibilities:

• Develop recommendations for how to best use information and technology to lead programs across all channels and media including: Email, SMS, Direct Mail, Display (programmatic display across traditional and social media platforms), Search, Mobile, Video, Paid Social, Owned Web.
• Outline how all CX technology components work together to support evolved customer experiences
• You will translate technology investments into direct and measurable results
• Build relationships and manage client expectations by facilitating and driving client meetings and discussions, defining project goals and approach, managing daily delivery efforts
• Support Merkle's commercial interests in the execution of a consulting engagement including project definition, scoping and delivery
• You will partner with other Merkle members in management consulting, digital agency, quantitative analytics, and technology deployment to ensure recommendations are following best practices and current thought leadership

Qualifications

• Bachelor's degree from an accredited college/university; Masters degree preferred. Course focus on engineering, computer science, marketing, or mathematics preferred.
• 3+ years' experience in consulting, technology or IT related field.
• 2+ years' experience in technology implementation specific to data management, analytics, identity management.
• Subject matter expertise in technologies and tools to support customer experiences across multiple data and analytics solutions.
• Working knowledge of Customer Relationship Marketing (CRM) technical concepts and tools including relational databases, customer data integration, analytic modeling, campaign management and business intelligence systems.
• Experience working in a digital agency, digital marketing provider, digital software provider, digital marketing organization, digital consulting firm or marketing service provider.
• Frame complex digital marketing, CRM and technical concepts in a simplistic way that facilitates discussion and deeper levels of understanding.
• Requirement to travel for clients, up to 50%.#LI-CP1 #LI-Remote

Additional Information

The anticipated base salary range for this position is $54,000-90,500. Salary is based on a range of factors including relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

About dentsu

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning