Marketing Optimization Specialist

Company Description

Informa is one of the world’s leading knowledge providers. We create and deliver highly specialized information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses, and organizations worldwide. 

Informa Markets creates platforms for industries to trade, innovate and grow. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organizer, with over 500 international events, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.  

Informa’s Fashion Portfolio – MMGNET Group – is the leading producer of world-renowned fashion tradeshows and digital events such as MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC. We believe uniting the industry’s best talent and most dynamic opportunities will translate into stronger events for buyers and sellers and help us achieve our promise to the industry: to bring together great brands and retailers in superbly merchandised experiences, provide superior customer service, and ultimately present end consumers with the best apparel, footwear, accessories, and fashion products.

Job Description

ABOUT THE ROLE

The Marketing Optimization Specialist is responsible for the development, execution and optimization of marketing campaigns throughout the funnel to support business goals in audience acquisition, engagement, conversion and retention. You’ll partner closely with our marketing and content teams - bringing their vision to life and uncovering key insights and recommendations for improvement. This role is key in supporting the delivery and success of the marketing strategies for our brands across events and digital content products. This role will report into the Sr. Director, Marketing Operations & Optimization.

WHAT WE’RE LOOKING FOR

This is a great opportunity for a highly motivated, detail-oriented and organized individual with a solid understanding and passion for marketing journeys, campaign optimization and marketing automation. The ideal candidate should have solid project management skills and is excited by the prospect of continuous optimization to help drive results for the business. This colleague should thrive in highly collaborative team environments and be able to work successfully with multiple cross-functional teams across the wider marketing organization.

ROLE ACCOUNTABILITY AND DUTIES

Campaign Execution & Support:

• Collaborate with marketing and content stakeholders to support and implement event-focused and always-on marketing communications, nurture, sales enablement and lead generation campaigns across multiple channels
• Conduct quality assurance (QA) checks on emails to ensure all elements - including links, images, and personalization - are functioning correctly
• Collaborate actively with cross-functional teams to gather content assets and support delivery of tactical plans against timelines, plans and goals
• Ensure lead generation activities and lead management processes are compliant, created, tested, and delivered on-time
• Assist in building, design and implementing of simple and complex campaigns that take into consideration (but not limited to) engagement activity, personas, and buying cycles
• Assist in the management of audience lists, ensuring data accuracy and compliance with relevant regulations
• Support marketing operations team on execution of additional initiatives and projects as needed

Process Improvements:

• Proactively ideate approaches and tactics that optimizes engagement and drives conversion with our target audiences against business goals
• Increase operational effectiveness and efficiencies via adoption of standardized templates and sharing of best practices through collaboration with marketing stakeholders
• Partner with marketing stakeholders to optimize marketing channels (emails, website, paid digital, etc.)
• Support lead quality, hygiene, and governance of data capture methodologies within digital forms to add value to marketing segments and initiatives
• Support the team in implementing A/B testing strategies to improve email performance (such as testing subject lines, content variations, and calls to action)
• Contribute to the development and maintenance of marketing operations documentation, including templates and processes

Reporting:

• Own and enhance the reporting and analysis of email campaign performance to measure impact and