Direct Retail Channel Marketing Manager, State Street Global Advisors - VP I

Who we are looking for

We’re seeking a VP, Direct Retail Channel Marketing Manager to develop and help execute marketing programs that have a direct and measurable impact on driving the awareness, consideration, and purchase of our suite of SPDR Sector ETFs.

Reporting directly to the Global Head of Direct Retail Channel Marketing, the ideal candidate will have experience leading multi-channel, integrated marketing campaigns including advertising, direct marketing, content, social media, virtual events, public relations, paid search, and web experience. The role is based in Boston, MA.

Why this role is important to us

This is an opportunity for a well-rounded and highly collaborative marketing professional with existing insights into the direct retail, intermediary and institutional market segments. The role will collaborate with members of Intermediary and Institutional Sales, Client Enablement, Strategy and Research, Product Development, Business Intelligence and other internal teams on marketing strategy and messaging alignment and leading marketing programs from conception to execution.

What you will be responsible for

As VP, Direct Retail Channel Marketing Manager for SPDR Sector ETFs, you will:

• Leverage data and business intelligence to create relevant, scalable and repeatable integrated marketing programs and key deliverables for the SPDR Sector ETF suite targeting direct retail, intermediary and institutional clients

• Partner with stakeholders on product materials, product positioning, capabilities messaging, presentations, webinars, web presence and segmented communications to relevant audiences

• Build and lead the marketing efforts for direct retail investment themes where SPDR Sector ETFs solve a client need – manage all touch points to ensure consistency of messaging and voice

• Development and updates to SPDR Sector ETF collateral, videos, web content, sales tools and educational materials for general or firm-specific needs

• Measure and optimize marketing campaigns to ensure effectiveness against KPIs, target audience reach, and ultimately ROI

• Manage the marketing budget for SPDR Sector ETFs against marketing plans

• Collaborate with PR team to create earned media opportunities

What we value

These skills will help you succeed in this role

• Familiarity with equity markets and sectors, portfolio construction principles, and the ETF structure

• In-depth understanding of registered product distribution and relevant FINRA and SEC marketing rules

• Familiarity with marketing to broker dealers, RIAs, home offices, and TAMPs

• Strong verbal and written communication and interpersonal skills

• Demonstrated ability to confidently interact with and influence stakeholders

• Excellent relationship building skills

• Ability to influence and collaborate to drive results

• Strategic thinker, creative in approach

• Understanding of CRM and reporting systems such as Salesforce, Adobe, Tableau and proficiency in PowerPoint and Excel

• Strong project management skills, with the ability to multi-task and prioritize

Education & Preferred Qualifications

• Minimum 10 years of relevant marketing experience; previous financial services or product marketing experience preferred

• Bachelor’s degree preferably with major in marketing or communications

Are you the right candidate? Yes!

We truly believe in the power that comes from the diverse backgrounds and experiences our employees bring with them. Although each vacancy details what we are looking for, we don’t necessarily need you to fulfil all of them when applying. If you like change and innovation, seek to see the bigger picture, make data driven decisions and are a good team player, you could be a great fit.

About State Street Global Advisors

What We Do. As the asset management arm of State Street Corporation, State Street Global Advisors has served the world’s governments, institutions and financial advisors for over four decades. With a rigorous, risk-aware approach built on research, analysis and market-tested experience, we build from a breadth of active and index strategies to create cost-effective solutions. As stewards, we help portfolio companies see that what is fair for people and sustainable for the planet can deliver long-term performance. And, as pioneers in index, ETF, and ESG investing, we are always inventing new ways to invest. As a result, we have become one of the world’s largest asset managers with trillions of dollars under our care.

Our Mission. At State Street Global A