Senior Product Designer - PSL

Senior Product Designer

PSL is a startup studio and early-stage venture capital fund focused on the next generation of software and service – and especially AI – companies based in the Pacific Northwest. After testing hundreds of ideas and creating over 40 startups over the past decade, we have developed a successful, systematic approach for validating, launching, and scaling great ideas.  See a few examples here. 

We believe in the transformational power of AI. As we’ve built and invested in more than a dozen AI companies over the past few years, we’ve realized that these tools are real, important, and core to the technological future of work and life. We’re looking for people to help us define that future.

Our Role

At PSL, you’ll harness a diverse range of design and AI tools and methodologies to launch new businesses alongside world-class founders. We’re looking for a seasoned Senior Product Designer with deep expertise in design thinking, AI and visual design to lead product design and rapidly prototype innovative solutions.

You’ll collaborate closely with both the PSL core team and spinout founders, helping to shape the next generation of Pacific Northwest companies—from the ground up. Your work will directly influence the product, team, and company trajectory, turning bold ideas into market-defining businesses.

Please submit a portfolio that highlights the full scope of your expertise, showcasing both your design process and final executions across a range of projects.


What you’ll do...

Ideate, Validate and Create

• Contribute to new company ideation by participating in brainstorming sessions to generate and refine breakthrough concepts.
• Collaborate with the PSL core team to develop and shape new venture ideas.
• Engage with customers and leverage AI to gather insights, synthesize voice-of-customer (VOC) learnings, and refine concepts for stronger market fit.
• Build and test brand prototypes, leveraging AI, data, and our validation framework to assess traction and inform the next steps.
  

Visual Communication

• Shape early-stage brand strategy through AI tools and workshops focused on naming, brand attributes, and voice.
• Use AI tools to create informative visuals and “baby brands” during the company testing phase, including crafting mood boards and brand concepts.
• Develop and apply brand systems consistently across product, marketing, and company touchpoints.
• Collaborate with the core and founding teams(s) to execute key business design initiatives,
• Build comprehensive style guides leveraging AI to document brand identity, messaging, and design principles for long-term consistency.
  

Product Design

• Conduct voice-of-customer interviews and distill insights to inform design decisions.
• Iterate concepts and prototypes, leveraging user research, market trends, and intuition to create impactful designs.
• Engage hands-on throughout all product phases—from strategy and prototyping to launch and optimization.
• Collaborate cross-functionally with PSL teams to translate business and feature requirements into intuitive, high-impact design solutions.
• Design engaging features that strengthen company value propositions and deliver delightful, seamless customer experiences.
• Translate brand identity into sophisticated, user-friendly interface designs.
• Validate designs with real users through testing and feedback loops.
• Develop customer personas and ideal customer profiles grounded in research.
• Establish and communicate design patterns to ensure a cohesive, intuitive experience across digital products.
• Refine and champion user-centered design processes, educating cross-functional teams on their strategic value.
  
  

Who You Are

We’re seeking high-performing, AI-driven inno