Senior Analyst, Research and Marketing

Who We Are 

Clean Power Alliance (CPA) is Southern California’s locally operated not-for-profit default electricity provider for 38 communities within Los Angeles and Ventura counties and the 4th largest electricity provider in the State of California. We provide clean renewable energy at competitive rates to over three million residents and businesses through approximately one million customer accounts. 

What You’ll Do 

CPA is seeking a Senior Analyst, Research and Marketing to join our Communications and Marketing team. The Senior Analyst, Research and Marketing is responsible for developing, enhancing, maintaining, and analyzing performance dashboards (e.g., Tableau), monitoring digital metrics (e.g., Google Analytics), and supporting continuous optimization through data-driven insights key in making CPA’s marketing efforts data-driven, customer-informed, and continually optimized for greater impact. Additionally, the Senior Analyst, Research and Marketing is responsible for identifying and implementing process improvements, analyzing large datasets to inform strategy, providing guidance to other team members, and collaborating across teams, reporting insights to senior leadership.     

Who You’ll Work With 

The Senior Analyst, Research and Marketing reports to the Senior Manager, Marketing and Digital Strategy and will work closely with internal teams including but not limited to Customer Programs, Data and Systems, and Rates and Strategy. 

Commitment to Diversity 

At CPA, we value diversity and are committed to creating an inclusive environment for all employees. We represent a diverse customer base and intend to hire employees that reflect our communities. Clean Power Alliance provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Culture 

CPA fosters a culture of open communication, responsibility, intellectual curiosity, and exceptional judgment. As a small team that has quickly built the largest Community Choice Aggregation program in the country, high levels of trust, collaboration, and mission alignment are key factors in success. We value fact-based creativity in our work, accountability with our stakeholders, and promote ethical engagement and diversity with our brand. 

Requirements

• Excellent verbal and written communication skills. Experience and comfort presenting information to colleagues and external consultants.   

• Ability to work independently on projects with minimum supervision.    

• Ability to act with integrity, professionalism, and confidentiality.    

• Ability to fully own tasks and processes with minimal oversight.    

• Ability to handle multiple priorities to meet deadlines and escalate key issues  

• Works well with diverse teams and consultants and is highly collaborative  

• Highly proficient with Microsoft Office Suite (particularly Excel and PowerPoint) and data visualization tools (i.e., Tableau, Power BI).  

Duties and Responsibilities 

• Marketing Research: Manage the marketing research processes, serving as the subject matter expert (SME) and lead for marketing research activities including monitoring and analyzing key marketing performance indicators across digital channels such as CPA’s social media, website, and paid media campaigns. Responsible for designing, enhancing, implementing, documenting, and managing surveys, brand tracking studies, customer satisfaction research, and segmentation efforts. . 

• Campaign Analysis: Manage marketing and research campaign processes to benchmark campaign results against past performance and industry standards to evaluate effectiveness, uncover gaps, and support data-driven decisions that enhance targeting, messaging, and creative strategy. Responsible for performing strategic analysis to identify trends and anomalies that impact marketing campaigns and communicating results and relevant information to senior leadership. Extract and analyze customer and campaign data from applications including but not limited to Salesforce to support performance reporting and campaign optimization and utilize insights to inform creative and media briefs. 

• Data Analytics: Responsible for analyzing quantitative data, qualitative summaries, and open-ended feed