Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

The Organic Growth team at Kraken is responsible for driving sustainable, scalable user acquisition strategies across our suite of mobile apps, including Kraken, Kraken Pro, Kraken Wallet, and several new apps in development. We focus on optimizing user discovery, engagement, and conversion across organic channels. Our team thrives on data-driven decision-making, experimentation, and leveraging cutting-edge growth strategies to ensure Kraken remains a leader in the crypto industry. If you are passionate about mobile growth, analytics, and the future of digital finance, we’d love to hear from you!

The opportunity

• Drive app growth campaigns: You’ll work with cross-functional stakeholders in marketing and product to  pounce on key industry events, set up campaigns and drive users into our apps to transact, share, etc. 

• App store optimization (ASO): Leading efforts to improve organic traffic through metadata optimization, keyword  and category strategy, and app SEO across all Kraken mobile apps. Bonus points if you can get us featured in the app store(s).

• Localized app store strategies: Managing and optimizing localized app store pages to drive growth in key global markets.

• Conversion rate optimization (CRO): Collaborating with the CRO team to support app store experiments that maximize install conversion rates. You understand the relationship between user psychology and funnel math, and have experience running a/b tests and custom product pages to drive incremental conversion.

• Referral growth: Developing and optimizing mobile refer a friend and incentive programs to enhance virality, improve k-factor, and drive organic user acquisition.

• Data-driven decision making: Using analytics tools to track, measure, and optimize organic growth performance, ensuring data-backed strategies drive user acquisition.

• Reputation management: Improving our app store reviews and ratings to ensure we maintain a strong brand presence, finding opportunities to create review loops at the right moment by partnering with product and lifecycle teams.

• Competitive and market research: Staying ahead of industry trends, competitor ASO strategies, and emerging mobile growth tactics to keep Kraken at the forefront of the market.

Skills you should HODL

• Mobile grow