SEO Senior Associate, Data Analyst

Join Udemy. Help define the future of learning.

Udemy is an AI-powered reskilling platform built to help people and teams grow. It’s personalized, practical, and focused on real-world impact.

Our mission is simple: to transform lives through learning. Your work helps people around the world build skills they can use, whether they’re picking up something new or leveling up to stay ahead.

Over 80 million learners and 17,000 businesses already learn with Udemy. If you’re excited by change, energized by learning, and ready to have a real impact, you’ll feel right at home. 

Learn more about us on our company page.

Where we work

This is an in-office position, requiring three days a week in either our Denver, CO or Austin, TX  office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.

About your skills

• Analytical Thinking & Decision Making: You have a strong analytical mindset, applying critical thinking to follow structured decision-making processes and consider multiple perspectives. You identify opportunities for improvement within SEO data, diagnose technical issues effectively, and deliver clear, data-driven recommendations.

• Communication & Influencing: You are skilled at interpreting data into actionable tasks and building business cases, while effectively communicating complex insights clearly and concisely to both technical and non-technical stakeholders, including executive leadership.

• Strategic Planning: You are interested, eager, and able to bring great ideas to the table to shape future priorities, demonstrating a strategic mind capable of shaping the bigger SEO picture because you live in the SEO data every day. 

• Collaboration & Partnership: You effectively collaborate with cross-functional teams and are adept at working across departments to ensure alignment and follow-through on projects. 

About this role 

As an SEO Data Analyst on the SEO team, you will play a foundational role in analyzing organic search performance, identifying key trends and opportunities, and providing data-driven insights to enhance Udemy’s SEO strategies. This position is crucial for building business cases, supporting technical SEO initiatives, and collaborating with Product, Engineering, Analytics and Marketing teams to ensure content and site optimizations lead to tangible business growth. You will contribute directly to shaping the future direction of SEO by turning complex data into clear, compelling narratives for various stakeholders across the company.

What you’ll be doing

• Conduct in-depth SEO data analysis: Extract insights from large datasets and company data pools to identify trends and areas for improvement in organic traffic and performance.

• Develop and automate comprehensive reporting: Compile metrics from multiple sources for monthly and quarterly reporting covering revenue, conversions, core web vitals, LLM referrals, and the competitive landscape. Develop and manage performance dashboards using tools such as Clarisights, SQL, Excel, Google Sheets, BrightEdge, Crux, OnCrawl, Kai, and Tableau. 

• Drive data-backed recommendations and presentations: Translate complex data analysis into actionable insights and compelling presentations for internal teams and executive leadership, ensuring understanding and buy-in across the board.

• Manage SEO tools and monitor performance: Create and maintain technical crawls using OnCrawl, Google Search Console (GSC) , Crux, and other SEO tools, generate reports to ensure technical SEO requirements across surfaces are being met, as well as own the administration, onboarding, and upkeep of BrightEdge, Kai, and other SEO tools. 

• Support strategic SEO projects: Manage and execute ad-hoc reports and analysis projects, execute complex keyword research and traffic analysis, and support efforts to drive forward new content initiatives, ensuring timely and accurate data analysis.

What you’ll have

• At least 3 years of experience in data analysis, SEO reporting, or a related field, with a focus on extracting and analyzing large data sets at the enterprise level. 

• Experience with SEO platforms and analytics tools such as Google Search Console, BrightEdge, OnCrawl, Clarisights, Kai, Tableau, Excel, Crux, SQL, and Google Sheets.

• Understanding of technical SEO auditing principles and ability to monitor and