Customer Marketing Manager - Benelux

Customer Marketing Manager - Benelux<p>- - - - - - - - - - - -</p><p><b>NRP</b> : L<br/><b>Duration in the job</b> : 4 years, qualification period included</p><p><b>Ideal Start date</b> : beginning october 2024 (onboarding from end september)</p><p>---------------</p><p><b>To be successful in Customer Marketing Manager role </b>:</p><p>You are a business partner, collaborating with Customers (tire dealers) - mainly focused on wholesalers and car dealers networks - and Sales team to propose and develop joint plans that address channel distribution, product, pricing, and promotions that will drive traffic/business.</p><p></p><p>You track KPIs, identifies areas for improvement within purchase funnel and marketing campaign performance</p><p>You are a marketing specialist with sales culture, dedicated to a dealer relationship, understanding the multi-channel touchpoints -online/offline.</p><p></p><p>Also, you are the entry point for MICHELIN Pro Business program in Benelux (sub dealers program, loyalty &amp; engagement business program), and the coordinator of the national animations in Benelux.</p><p></p><p>You are customer-focused, if not obsessed, developing customer experience strategies, programs and tools to support business.</p><p></p><p><b>KEY EXPECTED ACHIEVEMENTS</b></p><ul><li><b>Animation on Sell Out &amp; event management :</b></li></ul><p>- In charge of specific animation with customers + national animation (for all dealers) in Benelux, deploying and adapting national animations done in France. (adaptation and translation of legal mentions, POS material.</p><p>- Be responsible of event activities and ensure compliance with applicable regulations and laws, satisfaction of participants.</p><p>- Analyse P&amp;L results on Sell out and customers satisfaction</p><ul><li><b>Content Marketing</b></li></ul><p>- Adapt and translate content coming from Europe / French team</p><p>- Produces or coordinates production of advertisments and promotions with external agencies.</p><p>- Identifying the needs for digital assets accross the purchase funnel</p><ul><li><b>Channel and Distribution Management</b></li></ul><p>- Aligns retail activities with channel strategy (e.g. direct sales, wholesalers, Value-added Re-sellers, partners, manufacturers, eRetail, etc.).</p><p>- Assists in the identification of potential channel members and their retail needs to drive traffic</p><ul><li><b>Product &amp; Service and Technical Knowledge</b></li></ul><p>- Differentiates between product/service features and benefits, and value for customers</p><p>- Locates and uses expertise of others to improve product knowledge.</p><p>- Displays knowledge of how products/services compare with those of the competition.</p><ul><li><b>Strategic Retail Planning and Organizing</b></li></ul><p>- Helps develop customer advocacy to build long-term business relationships.</p><p>- Identifies varied resources needed to achieve business goals</p><p></p><p><b>Team</b> : you are part of the France-Benelux B2B and B2C marketing team. And you strongly collaborate with the marketing team, Sales team, Communication team, Legal...<br/> </p><p><b>Business travel requirement </b>:</p><p>- in average 2 days per week</p><p>- in Belgium &amp; Netherlands + France (Clermont-Ferrand headquarters)</p><p><br/><b>Language levels </b>:</p><p>English B2 : Indépendant / Autonomous<br/>Dutch C2 : Maîtrise / Expert<br/>French B2 : Indépendant / Autonomous</p><p></p><p><b>Job competencies </b>:</p><p>Achievement Orientation (3), Branding (2), Customer Value Management (2), Data Collection Processing (3), Digital Marketing &amp; Engagement (2), Impact &amp; Influence (3), Revenue &amp; Profitability (3), Product Technical Knowledge (2), Teamwork &amp; Collaboration (3), Entrepreneurship (1)</p>