Senior Art Director

Company Description

Be part of something great!

Synchrony Group is an independently owned network of companies, headquartered in West Chester, PA.

At Synchrony, we are dedicated to providing the highest quality products and services in the medical communications industry. Our vision is to create the highest value for our clients and the most opportunity for our team members, while working together to improve the lives of patients. Collectively, we are leaders in strategic planning, development, and execution of best-in-class programs that address medical needs, maximize strategic objectives, and make significant scientific and clinical contributions. Our passion and commitment to improving outcomes for our clients, healthcare professionals, and patients drives us to exceed expectations in everything we do.

Synchrony consists of integrated groups of medical-scientific, clinical, creative, commercial, and industry experts. Synchrony Healthcare Communications specializes in branded and disease state marketing/promotional campaigns and initiatives. Our teams reflect our commitment to excellence—we’re smart, enthusiastic, and driven. We align the skills, experiences, and perspectives of diverse individuals to achieve unparalleled results in an environment of respect and mutual support. Above all, we are passionate about changing the world and improving the lives of patients.

Our success is built on the foundation of our team, and we’re always striving to strengthen our foundation. More than just seeking out the best and brightest to join us, we also create a work environment in which employees are respected and encouraged to grow.

Are you looking to be part of something great? We’d like to meet you!

Job Description

The Senior Art Director is responsible for partnering with internal teams and clients to design, execute and deliver innovative healthcare and pharmaceutical marketing and advertising initiatives.​ In this role, the Senior Art Director will be required to understand client challenges and collaborate with the creative team to conceptualize, design, and execute print, video and digital initiatives.​ The Senior Art Director possesses the ability to take abstract concepts and turn them into exciting, cutting-edge designs that are representative of the client’s goals, objectives, and brand guidelines.​ In most cases, the Senior Art Director will be required to work closely with copywriters and internal team to deliver scientifically and clinically sound creative solutions that produce desired behavior change and measurable outcomes.

Job Duties

• Engage with clients to understand their brand(s), key messages, and creative vision to turn
  complex insights, data, and messages into compelling stories for a variety of audiences,
  including patients and healthcare professionals
• Collaborate with internal departments, such as creative, accounts, project management, medical, and editorial
• Obtain an understanding of the therapeutic area, competitive landscape and target audience of the products they manage
• Conceptualize and brainstorm innovative brand experiences and maintain the consistency of brands across all marketing materials
• Assist Account Services in the creation of the Strategic Alignment Brief and ensure that all projects under this brief are consistently upholding the strategy
• Develop brand style guidelines and ensure internal teams and external partners stay compliant
• Collaborate and manage outside vendors (printers, photographers, video editors, writers, designers, PowerPoint specialists and illustrators) to ensure quality deliverables and adherence to timeline
• Design solutions that go beyond what is expected
• Partner with copywriters to establish or evolve ideas, create sketches or storyboards that convey relevant concepts
• Track and synthesize competitive brand creative, share and utilize best practice examples
• Review all materials associated with a project and provide feedback as needed
• Present work, provide design rationale, and defend work in creative reviews or meetings
• Present creative deliverables to clients and relay feedback to internal teams
• Ensure adherence to project timelines, scopes and budgets, and assist in estimating new projects
• Keep current with trends in advertising, branding, design, digital technologies and new media
• Lead, mentor, and manage subcontractors
• Embody agency culture and core values

Key Competencies

• In-depth knowledge of Adobe Creative Cloud, Sketch, Figma and Microsoft Office Suite
• Strong understanding of printing process (spec sheets, dieline reviews, mechanicals, printers proofs) and ability to own the layout of a print piece until completion
• Wo