Associate Director, New Stream - Sell Side

Job Description:

The New Stream Media team at dentsu leads strategy, activation, and optimization for Retail & Commerce Networks across many different verticals. We are looking for a dynamic, solutions-oriented, and experienced Retail Media leader to join our growing team.

As an Associate Director, you will support the monetization strategy and day-to-day media planning excellence for a retail media network, translating revenue goals into sellable media solutions, scalable planning processes, and high-quality campaign execution.

In this position, one will serve as a bridge between monetization strategy and media delivery — supporting rate cards, packaging, forecasting, and go-to-market materials while also ensuring media plans, RFP responses, campaign setup, optimization, and reporting are executed with accuracy, consistency, and strategic rigor.

This role will report to the Group Director, Commerce & Retail Media and is ideal for someone with experience across retail media, commerce strategy, and cross-functional orchestration. Someone who thrives in a fast-paced, matrixed environment and is passionate about shaping the future of retail media networks.

Responsibilities:

Monetization & Strategy Support

• Partner with the Monetization lead and cross-functional teams to support revenue strategy, including but not limited to rate cards, product packaging, margin tracking, inventory management, audience solutions, and onsite/offsite media offerings

• Help translate RMN capabilities, audiences, inventory, and measurement solutions into sellable packages, sponsorship opportunities, and advertiser-facing product narratives

• Contribute to go-to-market materials, advertiser-facing narratives, pitch support, sell sheets, playbooks, and business cases

• Analyze campaign performance, inventory utilization, advertiser demand, and operational inputs to identify opportunities for revenue growth and improved yield

• Support strategic roadmap development by translating client priorities, advertiser needs, media performance, and operational realities into actionable recommendations

• Surface advertiser needs, sales feedback, campaign learnings, and operational constraints to inform product roadmap priorities, new media opportunities, and scalable monetization solutions

Media Planning, Activation & Execution Excellence

• Serve as the day-to-day planning and execution quality lead, establishing QA processes, documentation standards, approval checkpoints, and troubleshooting workflows across campaign planning, setup, pacing, delivery, and optimization

• Lead development of strategic media plans based on client goals, advertiser objectives, inventory availability, historical performance, audience opportunities, and retail media best practices

• Ensure accuracy and consistency across media plans, insertion orders, specs, billing documents, campaign setup requirements, and supporting materials

• Oversee campaign workflow from planning through launch, optimization, reporting, and post-campaign recommendations

• Partner with Analytics teams to monitor pacing, delivery, performance, and post-campaign reporting; translating results into optimization recommendations, renewal opportunities, and future planning guidance

• Use campaign performance, advertiser feedback, and operational learnings to inform packaging, pricing, media mix, and go-to-market recommendations

• Identify process gaps and planning roadblocks, developing SOPs and ways of working that improve speed, accuracy, consistency, and scalability

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field preferred

• 6+ years of experience in retail media, commerce media, digital media planning, activation, monetization, or campaign management

• Proficiency with ad serving, SSP, DSP, and social platforms such as GAM, DV360, The Trade Desk, Yahoo DSP, and Meta required

• Experience working within OMS platforms (Placement.IO, Operative) and workflow management systems (Workfront, Monday) a plus

• Comfortable operating in a fast-paced, evolving environment with changing workflows, priorities, and growth opportunities

• Experience translating monetization strategy into executable media plans, including support for packaging, rate cards, forecasting, pricing inputs, campaign learnings, and revenue growth recommendations

• Strong understanding of campaign operations, including planning inputs, IOs, specs, trafficking requirements, QA, pacing, optimization, and reporting

• Prov