Product Line Manager, Industry

Company Description

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 34,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.

Avery Dennison is an equal opportunity employer.
Please let us know if we can support you with reasonable accommodations throughout the application process by contacting our team via Requestaccomodation@eu.averydennison.com. 

Job Description

As Product Line Manager, you will have the overall responsibility for the execution of the commercial strategy for fast-growing product lines - RFID. A successful candidate will provide vision and direction to the organization and drive action and execution to achieve the strategic and P&L goals for this product portfolio. We are a business fueled by collaboration and teamwork, and passionate about growth, sustainability, and diversity. The Product Line Manager does not have “direct selling” responsibility.

• Develop medium-term, current, and next-year, product line strategy including GTM strategy with the commercial team

• Own the product portfolio for the segment and conduct lifecycle maintenance actions for it with Product development and other relevant functions.

• Create and maintain product roadmap and value propositions including leading recurring cross-functional reviews; Understand customer requirements

• Collaborate with the commercial team to develop a portfolio strategy to penetrate new market opportunities, increase sales, or simply protect the market, to maintain/develop a market-leading position 

• Provide priority for development work within the segment

• Gather commercial and market feedback for iterative development with the commercial team and Product Development 

• Partner closely with Commercial, Product Development, and Innovation Segment Managers

• Execute a portfolio management approach to assigned products to optimize growth & profitability. 

• Develop & implement pricing strategies to maximize product line growth & profitability.

• Collaborate with Supply Chain and Sales in the development/implementation of service strategies and programs for assigned product lines.

• Develop and conduct product training for internal and external customers with product marketing excellence function

• Manage the process of gathering ideas for new products and evaluating their potential to create a competitive advantage. Develops and manages product plans, including competitive product intelligence, product research, forecasts of product volume, specs, features, and benefits

Qualifications

• At least ten (10) years of work experience demonstrating skill set requirements for the role

• Demonstrated success in product development, including rollout, in cross-regional projects or initiatives

• Knowledge of project management tools

• Experience working through product development projects within the industry. 

• Excellent organizational and people skills, with an ability to openly convey information to team members and cross-functional stakeholders 

• Ability to solve problems through effective communication and interpersonal skills. Excellent oral, and written communication and presentation skills

• Command of qualitative market research skills and industry knowledge and use of related tools and databases

• Demonstrated skills and knowledge of qualitative and quantitative problem-solving techniques including effective use of statistics

• Experience in the RFID industry and technical solutions is strongly preferred.

• Travel requirements up to 25% of the time both domestic and international

• Prior experience in program and product de