Digital Marketing Sr. Specialist

Olo is looking for a Digital Marketing Senior Specialist to leverage multiple digital channels to promote Olo’s value and ultimately drive revenue. This person will be a mix of creative and analytical, with deep knowledge and experience of digital media planning strategies and best practices.
In this role, you will be able to lead integrated digital marketing campaigns from concept to execution. You will work with the marketing team, contractors and vendors to launch campaigns on time and on budget that deliver results.
Reporting to the Sr. Director, Demand Generation, you will manage channels such as paid social, Google AdWords, website CRO, digital advertising and other email marketing to deliver a persuasive and cohesive marketing message to our audience.
You will also have the responsibility of creating and sharing accurate reports on ROI of Olo’s marketing campaigns and demonstrating effectiveness.
You can work remotely from anywhere in the U.S. or at Olo’s headquarters in NYC.

What You'll Do

• Plan and execute all digital marketing, including SEM, Website CRO, and display advertising campaigns
• Collaborate with and support demand generation managers and their digital execution tactics of campaigns
• Measure and report on the performance of all digital marketing campaigns including SEM, SEO, paid media, digital advertising, social media, website performance and other digital channels
• Collaborate with the marketing team on our social media presence and performance
• Partner with content team on SEO best practices, strategy and execution
• Identify trends and insights, and optimize spend and performance based on the data
• Brainstorm new and creative digital growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

What We'll Expect From You

• 3+ years experience in Digital Marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Proven experience in optimizing landing pages and user funnels
• Proven experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google Adwords campaigns
• Understanding of HTML, CSS, and JavaScript development and constraints
• Knowledge of how to capture “dark funnel” prospects
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Ability to collaborate with marketing team and other stakeholders to deliver successful campaigns that yield revenue

About Olo
Olo is the engine of hospitality powering the restaurant industry's digital transformation. As a leading open SaaS platform, we enable over 600 restaurant brands to jointly reach 85 million connected guests across approximately 84,000 locations. More than two million orders per day run on Olo's platform, allowing brands to maximize the convergence of digital and brick-and-mortar operations while raising the bar on hospitality. The result: brands do more with less and make every guest feel like a regular. With integrations to over 300 technology partners, our customers can build digital experiences with the largest and most flexible restaurant commerce ecosystem on the market. You have likely used Olo and not even known it! Learn more at olo.com.
We’re remote-friendly. Since2015, we have been evolving our culture to continue to support a more distributed workforce and now over 75% of our team works remotely across the U.S. If you're in the New York City area, you can choose to work remotely or from Olo's headquarters, located in Tribeca.
We offer great benefits, such as 20 days of paid time off, 10 separate sick days, 11 holidays plus year-end closure, fully paid health, dental and vision care premiums, a 401k match, remote-office stipend, company equity, a generous parental leave plan, volunteer time off, gift matching policy, and more!
Our best estimate of the compensation range for this opportunity is $85-100K annually, depending on the experience you bring and your location. We look forward to discussing your salary expectations an