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Senior CRM & Email Marketing Manager (m/f/d)
Next Level Coffee GmbHGermanyRemotefull_timeVerifiedPosted 17 May 2025
About the role
Join Next Level Coffee, the trailblazers behind nunc., our cutting-edge IoT coffee ecosystem. We're on a mission to <strong>revolutionize home coffee experiences</strong> with our premium products—coffee machine, grinder, app, and more. Launching in 2025, nunc. combines innovation and convenience for coffee lovers everywhere. With strong financial backing and a dynamic team, we're poised for rapid growth. Ready to transform the way the world enjoys coffee? <strong>Join us!</strong>We at nunc. are on a mission to build a new cult brand in the home coffee machine segment. The <strong>Senior CRM & Email Marketing Manager</strong> will be a key solo contributor responsible for spearheading email marketing, customer engagement, retention, and CLV within the nunc. ecosystem, supporting the growth of a loyal customer base:<br/><ul><li>Your daily tasks include setting up <strong>personalised user journey</strong><strong>s</strong> to keep the coffee-loving community engaged, encouraging them to try new roasts or repurchase favorites or merchandise.</li><li>You are responsible for overall <strong>after-sales loyalty</strong> and community building, collaborating with our events, social, and customer love teams.</li><li>You take on the challenge of <strong>segmenting the customer base</strong> and analyzing usage patterns to provide seamless feedback for new machine feature development.</li><li>You build and <strong>own the referral program</strong>, fostering a network of brand advocates.</li><li>You conceptualise and manage the <strong>editorial newsletter</strong>.</li></ul><ul><li>You <strong>set up Klaviyo to effectively</strong> populate data for customer segmentation.</li><li>You <strong>established the first post-purchase</strong> and referral flows to enhance the customer experience.</li><li>You <strong>know our nunc. system by heart</strong> and can implement data-driven user journeys to maintain high levels of loyalty and engagement.</li><li>You have put in hard work, growing and <strong>developing your skills</strong> beyond your imagination.</li></ul><ul><li>The position requires a completed Bachelor's or Master's degree in the fields in <strong>Marketing, Business, or a related field</strong>.</li><li>You have <strong>at least 5 years of practical experience</strong> in the area of CRM & Email Marketing</li><li>You are proficient in using <strong>CRM tools like Klaviyo</strong>; initial experience with automation software is desirable.</li><li>You have strong verbal and written communication skills in both <strong>German and English.</strong></li><li>A <strong>structured, independent, and responsible work style</strong>, along with strong interpersonal and teamwork skills, completes your profile</li></ul><ul><li>We want to do great stuff with a great team – this only works with a <strong>#nofilter </strong>and <strong>#nobullshit</strong><strong>attitude</strong>. </li><li>Huge opportunity to join early stage and <strong>build a company</strong> – you work on our common vision, product and values! </li><li>You are best in class – and are enabled to make <strong>best in class </strong>decisions. </li><li>We love<strong> </strong><strong>working visually</strong><strong> </strong>and with the end result in mind, then get there by building fast and learning fast.</li><li>We love humans, we love coffee and working with the coffee community, <strong>from farm to cup.</strong><strong> </strong></li><li><strong>Hybrid working</strong> - you work ideally in Munich or Berlin, once a month we meet for 2-4 days in Konstanz, the Alps, or Mallorca. </li><li>Your <strong>home office setup</strong> tailored to your workday needs.</li><li><strong>Fitness programs</strong>, <strong>childcare subsidies</strong>, a <strong>home coffee supply</strong>, and many more benefits await you.</li></ul>
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