Sr. Manager, Integrated Marketing

Launched in 2014 by former philosophy professor David Barnett, PopSockets is a global digital-lifestyle company that sells empowering, fun, and expressive products that improve people’s digital lives. PopSockets has sold close to 300 million of its iconic phone grips in 75 countries and now has an expanding ecosystem of related products, including phone cases, wallets, mounts, batteries, and chargers. 
Our mission is to empower enhanced mobile functionality, self-expression, and authentic human connection. We imagine an Eternal Positivity Machine that sparks joy, creativity, and meaningful relationships. We bring this vision to life by upholding the highest standards in materials, packaging, logistics, and design—while ensuring our supply chain and labor practices remain ethical, responsible, and transparent. 
In 2021, PopSockets was honored as one of Fast Company’s World's Most Innovative Companies.

At PopSockets, integrated marketing is the strategic engine behind how we go to market. The Sr. Manager, Integrated Marketing owns the campaign platform and seasonal launch strategy — translating brand positioning, consumer insights, and product truth into clear, compelling plans that every channel partner can execute against with confidence.

This is a role for a big-picture thinker who is equally fluent in brand strategy and commercial realities. You will lead the development of 360° activation plans that drive both sell-in and sell-through, author briefs that inspire great work across every function, and serve as the cross-functional connective tissue that keeps Product & Merchandising, Planning, Wholesale, Ecommerce, PR, Social, Influencer, and Creative all moving in the same direction — around the same consumer, the same story, and the same goals.

Reporting to the VP of Global Brand & Marketing, you will own the integrated marketing calendar and lead the brief-to-activation process for all major campaigns, ensuring PopSockets shows up consistently and powerfully across every touchpoint — from a wholesale sell-in presentation to a product launch on TikTok to an in-store experience at retail.

YOUR OBJECTIVE: To be the strategic connector who ensures every campaign, launch, and brand moment comes to life in a cohesive, high-impact way — championing go-to-market alignment, driving cross-functional clarity, and translating brand strategy, consumer insight, and product truth into integrated marketing plans that build brand love and deliver commercial results.

What You'll Own

Campaign Strategy & Seasonal Launch Planning

• Lead the development of integrated brand campaign platforms and seasonal launch strategies for PopSockets — grounded in consumer insights, brand DNA, and product truth, and built to drive both sell-in momentum and sell-through performance
• Build comprehensive US activation plans for every major campaign and launch, defining the role of each channel — social, influencer, PR, wholesale marketing, store, ecommerce, and marketplaces — and how they work together to deliver a cohesive consumer experience
• Author best-in-class campaign briefs that give every channel partner what they need to do their best work: a sharp consumer insight, a clear brand POV, specific channel direction, and unmistakable creative guardrails
• Own the integrated marketing calendar — sequencing campaign moments, launch windows, and sell-in milestones to ensure the right message reaches the right consumer at the right time across all touchpoints
• Develop and maintain content matrices that map messaging, creative assets, and channel activations across the full funnel — ensuring strategic clarity and brand consistency from awareness through purchase

Consumer & Channel Fluency

• Serve as the team's sharpest consumer voice — deeply understanding our three audiences (Style Maven, Solutionist, and Interest Amplifier) and consistently bringing their perspective into every brief, plan, and cross-functional decision
• Develop and maintain deep channel fluency across social, influencer, PR, ecommerce, marketplaces, wholesale, and in-store — understanding what each channel needs to perform and how to build plans that set every partner up for success
• Stay current on consumer behavior, cultural trends, and the competitive landscape, proactively bringing insights and opportunities forward to sharpen PopSockets' campaign approach and strengthen brand positioning

Cross-Functional Leadership & Alignment

• Serve as the strategic integrator across a broad set of cross-functional partners — bringing Product & Merchandising, Planning, Wholesale, Ecommerce, PR, Social, Influencer, and Creative together around a unified campaign vision, clear