Paid Growth Lead

About Tagvenue

We are Tagvenue, a SaaS-enabled marketplace transforming how people discover and book venues, and how venue managers run their daily operations. We operate across the UK, US, Europe, Australia, Singapore, and Canada, helping thousands of venues and customers connect every month.

We are a team of builders focused on solving real problems, raising industry standards, and designing systems that scale globally.

As we grow, paid acquisition is becoming a core growth lever, not just a marketing channel. We are now at a stage where paid growth requires clear ownership, strong discipline, and a deep understanding of unit economics and marketplace dynamics.

Role Mission

As Paid Growth Lead, you will own Tagvenue’s paid acquisition engine end-to-end.

Your mission is to scale paid acquisition responsibly by driving predictable performance, building high-quality learning loops, and ensuring paid traffic translates into real business outcomes, including bookings, GMV, and long-term growth.

This role is not about running ads in isolation. It is about owning outcomes and shaping how paid acquisition works inside a two-sided marketplace.

What You Will Do

Own paid growth performance end-to-end

• Own paid acquisition across key channels (Google Ads, Meta, LinkedIn, and selected experiments)

• Plan, execute, optimise, and scale spend with clear performance guardrails

• Take full responsibility for outcomes, not just activity or spend

• Make clear scale, optimise, pause, or stop decisions based on marginal returns

Drive growth efficiency and budget discipline

• Own pacing, forecasting, and budget allocation across markets

• Monitor CAC, ROAS, and efficiency in relation to downstream booking and GMV impact

• Balance growth opportunities with cost control and risk awareness

• Ensure paid growth remains predictable and economically sound

Build experimentation and learning velocity

• Design and run structured experiments across audiences, creatives, landing pages, and funnels

• Validate hypotheses, document learnings, and turn insights into repeatable playbooks

• Prioritise high-impact opportunities over endless testing

• Continuously improve performance through disciplined iteration

Strengthen tracking, attribution, and signal quality

• Maintain tracking hygiene across GA4, GTM, and UTMs

• Partner with analytics and product teams to improve attribution and decision quality

• Ensure performance discussions are based on signal and business impact, not vanity metrics

Partner cross-functionally to maximise impact

• Work closely with Product on landing pages, onboarding, and activation flows

• Collaborate with Operations and Supply to ensure paid demand lands where it can convert

• Translate company goals into clear paid growth priorities

• Communicate performance, insights, and trade-offs clearly to leadership

What You Need to Succeed

Experience and foundations

• 5+ years of experience in paid growth, performance marketing, or acquisition roles

• Hands-on ownership of paid acquisition budgets and performance outcomes

• Strong understanding of funnels, attribution, and unit economics

• Experience with SaaS, marketplaces, or complex digital products is a strong plus

• Fluent working English

Ownership and judgement

• Strong sense of ownership and accountability for business outcomes

• Ability to make trade-offs and decisions under uncertainty

• Comfortable challenging assumptions and proposing better solutions

• Able to operate independently while collaborating closely with other teams

Ways of Working

• Highly analytical and data-driven

• Structured, clear communicator

• Pragmatic, outcome-oriented mindset

• Curious, disciplined, and continuously improvi