Channel Sales Manager, Nexa

We’re Watts. Together, we’re reimagining the future of water.

We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.

What we do:

For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.​

This highly entrepreneurial, results-driven individual, as part of the Nexa / Watts Digital team, will be responsible for defining and executing Nexa’s indirect go-to-market strategy through channel partners. The role focuses on building, scaling, and optimizing a high-performing partner ecosystem to drive revenue growth and expand market reach.

• This position does not have direct reports at this time.

• This position reports to the VP, of Watts Digital

• This role is remote based in the US and requires minimum of 50% travel.

Primary Job Duties and Responsibilities

• Develop and execute Nexa’s channel and partner strategy aligned with target segments and geographies

• Identify and prioritize partner types (e.g., manufacturers’ reps, contractors, service providers, system integrators) and define their roles in the ecosystem

• Establish coverage models balancing direct sales and partner-led growth

• Recruit, onboard, and enable high-potential partners, leveraging existing industry relationships to accelerate ecosystem build-out

• Define partner selection criteria and differentiated value propositions

• Structure and negotiate partner agreements, including commercial terms and performance expectations

• Design and implement pricing, discounting, and incentive programs aligned with Watts’ revenue and margin objectives

• Continuously refine commercial models based on performance and market feedback

• Develop and deliver scalable partner onboarding and training programs

• Equip partners with sales tools, messaging, and playbooks to effectively position and sell Nexa

• Collaborate with Marketing and Product teams to ensure consistent, compelling market messaging

• Own partner-driven pipeline and revenue targets

• Partner with channel partners on key opportunities to accelerate deal closure

• Track partner performance using defined KPIs and governance frameworks; ensure accountability

• Collaborate cross-functionally with Sales, Product, Marketing, and Operations teams

• Provide field insights to inform product roadmap and go-to-market strategy

• Act as the internal advocate for the partner channel within Nexa and Watts Digital

• Assume responsibility for other projects and duties as assigned by direct leader or Company management.

• Responsibility directly tied to Watts Value (Integrity, Accountability, Continuous Improvement, Transparency)

• Travel Requirements: Minimum of 50% Travel for partner meetings, trainings, and internal events.

Required Qualifications

• Bachelor’s degree or equivalent experience

• 5–10+ years of experience in channel sales, partner management, or indirect go-to-market models

• Proven track record of building and scaling partner ecosystems with measurable revenue impact

• Established network within relevant channels (e.g., manufacturers’ reps, ESCOs, contractors, system integrators)

• Experience structuring commercial agreements and incentive programs

• Strong understanding of indirect sales models and partner economics

• Excellent communication, negotiation, and stakeholder management skills

• Ability to operate independently in a fast-paced, build-and-scale environment

• Understanding of and adherence to applicable laws, regulations, and company policies

• Understanding of and adherence to applicable laws, codes, policies, regulations, and safety practices and procedures, as applicable.

• Must successfully establish employment eligibility and satisfactorily complete background checks, and required pre-employment testing as a condition of employment.

Preferred Qualifications

• Experience in software, IoT, or solutions-based selling

• Experience in