Senior Director, The Ritz-Carlton & Ritz-Carlton Reserve Brand Management and Marketing

JOB SUMMARY

The Senior Director, The Ritz-Carlton & Ritz-Carlton Reserve is an integral member of Marriott International’s upper-luxury brand organization. This role is critical in developing and driving the brand strategy for The Ritz-Carlton and Ritz-Carlton Reserve with an emphasis on the branded guest experience, differentiated brand programming and global brand marketing. The Senior Director will be instrumental in the development and socialization of on-property guest programming, collaborating with multiple teams. With the expansion of Ritz-Carlton Reserve, this role will be critical to the on-going development of new resorts, providing guidance globally to ensure the success of on-brand product and guest experiences. This leader will act as a brand ambassador, ensuring the strategic direction and growth of the brands aligns with the overall vision, while driving adherence to strategic and business objectives. The Sr. Director must understand the value of and how to drive and sustain brand culture. In addition, this role manages the team, resources and budget allocation. 

 

The Senior Director leads efforts in defining and enhancing the guest experience in a way that is consistent with the brand business models and drives brand relevance, awareness, and perception. This experience ranges from building brand preference for both customers, owners and investors, to on-site product and service touchpoints. In addition, this role oversees the global marketing strategy, working with cross-discipline teams and agencies to ensure a differentiated go-to-market plan that meets annual objectives and drives brand health. To support these efforts, the Senior Director will focus on supporting the strategic direction and execution of the brand strategy and multi-year planning efforts,  directing the execution of the brand priorities by cross-functional resources, and  driving brand performance. This role will be instrumental in driving collaboration with the Continent Brand teams and ensuring pull through in the regions, with a more hands-on focus on the US/Canada region. 

 

 

CANDIDATE PROFILE 

Education and Experience Required:

• 10+ years’ experience in the hospitality industry, demonstrating progressive career growth and a pattern of exceptional performance AND
• 4-year degree from an accredited university in Business Administration, Hospitality Management, or related major
  OR
• 12+ years of relevant professional experience in related function, demonstrating progressive career growth and pattern of exceptional performance.
• A minimum of three years of experience in luxury
• Relevant marketing and brand experience

CORE WORK ACTIVITIES 

 

Brand Strategy & Multi-Year Planning

 

• Develops a compelling and differentiated brand and marketing strategy, leveraging the brands’ consumer, competitive, and other stakeholder profiles and needs. 
• Defines the guest experience for The Ritz-Carlton and Ritz-Carlton Reserve, taking through the lens of brand positioning and trends as well as operational considerations. Collaborates closely with operations and in-continent luxury teams on concepts and roll-out. 
• Owns the brand positioning, develops and manages the Brand’s visual identity, and develops communication tools and templates to ensure consistent execution by broader organization and hotels.
• Partners with the marketing team to drive the Global Brand Marketing and Messaging Strategy with a top funnel focus and owned channel focus. Supports global campaign efforts.
• Elevates brand aesthetic and ensures on-property pull-through of marketing and visual identity that shapes both the guest experience and brand perception by developing and deployingActivation Toolkits (PR, Social, Experiential, Digital, etc.).
• Deeply understands the target audience, especially next-gen, and its nuances as relates to opportunities for brand marketing and programming. Conducts a regular pulse-check on the consumer and uses insights to inform presentation materials and go-to-market strategies.  
• Oversees the creation of strategic brand business plan, inclusive of a viable economic strategy, product and service model, brand positioning, value proposition definition, competitive strategies (for product, service, talent & culture, growth, demand generation)
• Supports Ritz-Carlton and Ritz-Carlton Reserve growth through development of on-strategy materials for development, continent teams, and other partners. Ensures the success of new openings and support through brand marketing.  
• Develops, socializes, and executes a marketing framework to create awareness of both Ritz-Carlton and Ritz-Carlton Reserve and its collection of hotels. 
• Identifies a