Senior Manager, Co-Brand Cards

Why Wyndham?

By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of one of the largest hotel franchise companies in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you’ll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support.  Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more.  At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can’t wait to welcome you!

The Role

The Senior Manager, Co-Brand Cards will lead acquisition marketing strategy and execution across Wyndham’s U.S. co-brand credit card, U.S. co-brand debit card, and Canada co-brand credit card portfolios. This role is responsible for driving new account acquisition growth through data-driven marketing strategies, integrated channel planning, and close partnership with internal stakeholders, bank partners, payment networks, and agencies.
The ideal candidate is a strategic, analytically driven marketer with strong direct response and lifecycle marketing capabilities who thrives in a fast-paced, matrixed environment. This role will play a critical part in scaling Wyndham’s co-brand portfolio growth while supporting broader Wyndham Rewards member engagement objectives.

What you'll do

• Own acquisition marketing strategy across U.S. co-brand credit card, U.S. debit card, and Canada co-brand credit card programs. 
• Develop and execute integrated acquisition campaigns across digital, email, owned channels, on-property marketing, paid media, and partner channels. 
• Drive new account acquisition growth (NAA) while optimizing acquisition quality, engagement, and long-term member value. 
• Partner with Analytics and Finance teams to establish KPIs, measure campaign effectiveness, and optimize targeting, segmentation, and channel performance. 
• Lead test-and-learn initiatives across creative, offers, audiences, and channel strategies to improve conversion and ROI. 
• Collaborate with Loyalty, Digital, Merchandising/Marketing, Product, Finance, and Analytics teams to ensure integrated execution across the Wyndham ecosystem. 
• Manage day-to-day relationships with issuer bank, payment network, and agency partners to ensure strong execution and alignment to business goals. 
• Support launch and scaling of new products, offers, and international expansion initiatives. 
• Develop executive-ready reporting, dashboards, and business reviews to communicate performance, insights, and recommendations. 
• Support annual planning process, including acquisition forecasting, budget planning, and growth roadmap development. 
   

You'll be successful if you have

• Strong understanding of digital marketing, direct response marketing, and customer acquisition channels. 
• Excellent project management and organizational skills with ability to manage multiple priorities simultaneously. 
• Strong communication, presentation, and stakeholder management skills. 
• Experience in international product launches or global marketing initiatives preferred. 
• Results-oriented mindset with strong bias for action and continuous optimization. 
   

Required Qualifications/Experience

• Bachelor’s degree required; MBA preferred. 
• 5–8+ years of experience in acquisition marketing, co-brand credit cards, financial products, or performance marketing. 
• Proven success driving customer acquisition growth through integrated, data-driven marketing strategies.
• Strong analytical and commercial acumen with experience leveraging performance metrics to optimize marketing effectiveness. 
• Experience managing external partners, including bank issuers, payment networks, and/or agencies.