Mgr, Commercialization, HoR

Job Description

We are seeking a dynamic and experienced Manager to lead our North American product launches. The ideal candidate will drive commercialization strategies, planning, and execution, ensuring alignment with business goals and market growth. This role requires strong leadership, strategic thinking, and cross-functional collaboration to deliver successful product launches.

Responsibilities:

• Lead Product Commercialization Team and forge best practices that drive commercialization strategy, planning, and implementation of North American product launches.
• Help achieve business unit goals to accelerate share gains in key markets and support specific product and channel growth goals.
• Support, facilitate and guide the commercialization team in annual strategic planning, overall commercialization project management, stage gate process, budget and forecasting, and product plan alignment throughout the execution of projects and launches.
• Work collaboratively as a central point of contact for cross-functional team leaders in Category Management, Brand, Channel, Merchandising, Content, Training, Trade Show, Literature, etc., to ensure continuity and alignment across product launches. 
• Support, facilitate and guide literature and merchandising project management and data input.
• Plan, forecast, and manage the Commercialization budgets to optimize marketing investment and support forecast expectations and business goals.
• Throughout product plan development and commercialization, support steering committee and executive updates, as well as customer meetings and/or vendor interactions.
• Facilitate project management and creative execution by leading external creative and marketing partners (i.e., ad agencies, marketing vendors, suppliers) and serve as the key contact for high-profile projects and marketing communication initiatives. 
• Establish and measure communications effectiveness through qualitative and quantitative methods. 
• Manage and develop the commercialization team by building strong marketing acumen through leadership and mentoring by creating objectives, measures, and development plans.

Qualifications:

• Bachelor’s degree in marketing, Business, or related field
• Minimum of 5-8 years of business experience in Marketing or Communications
• Omnichannel marketing experience, specifically within Showroom, Wholesale or Mass/Home Improvement Retail is required; experience with consumer /durable goods industry preferred.
• Require experience managing teams and developing strategic communication or product commercialization plans.
• Experience working with advertising agencies, PR professionals and other to deliver creative materials required.
• Demonstrated ability to think long-term and strategically while balancing team resources and the tactical execution of individual projects.
• Must be comfortable developing and delivering presentations for all levels of executive management and customer leadership teams.

Competencies:

• Make the Hard Call – Plans and Align
  • Planning and prioritizing work to meet commitments aligned with organizational goals
• Think Big, Learn Fast – Active Learning
  • Actively learning and adjusting through experimentation when tackling new problems, using both successes and failures as learning fodder.
• Think Big, Learn Fast – Cultivates Innovation
  • Creating new and better ways for the organization to be successful
• Work it Together – Collaborates
  • Building partnerships and working collaboratively with others to meet shared objectives
• Builds Effective Teams
  • Building strong identity teams that apply their diverse skills and perspectives to achieve common goals.
• Ensures Accountability
  • Holding self and other accountable to meet commitments

Additional Information

Company Description:

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands