Junior Paid Media Specialist (Onsite)

Junior Paid Media Specialist (Onsite - 5 days per week in Irvine)

Overview:

The Jr. Paid Media Specialists supports the Marketing team at Weedmaps by utilizing their expertise in paid search to spearhead Weedmaps Search Engine Marketing growth. This role will be central to Weedmaps digital growth initiatives, collaborating closely with Product, Engineering, and Data teams to leverage paid search and other performance channels in driving scalable growth.

The impact you'll make:

• Assist the lead for paid search strategy and execution in scaling Weedmaps growth, targeting channel expansion, enhancing lifetime value, and fostering loyalty in key customer segments.
• Aid in the optimization of  paid search campaigns across Google Ads, Bing Ads, and other relevant platforms to ensure alignment with growth objectives while maximizing reach and ROI.
• Identify continuous ways to  improve and optimize existing campaigns to boost user acquisition, engagement, and retention within paid search.
• Collaborate cross-functionally with Product, Design, Marketing  and Data teams to develop effective ad creatives, optimize landing pages, and conduct A/B tests to enhance conversion rates.
• Assist in developing growth projections and collaborate with the Finance and Product teams to create performance-driven scenarios and ensure budget alignment
• Seek out, test, and onboard new performance marketing platforms, DSP’s, and ad agencies as requested 
• Support in keyword research, audience targeting, and budget allocation across campaigns
• Gather and organize campaign data for weekly and monthly performance reports
• Assist in analyzing KPIs such as CTR, CPC, CPA, ROAS, and overall campaign effectiveness, identify underperforming ads and suggest optimization ideas to senior team members
• Help coordinate the development of ad creatives (text, images, videos) with design and content teams
• Write basic ad copy variations for testing purposes, adhering to brand tone and compliance guidelines
• Ensure all paid media accounts (Google, Meta, TikTok, etc.) are properly maintained (billing, permissions, settings
• Support the setup of tracking systems, such as UTM parameters, conversion pixels, and basic GA4 integration checks.
• Document new learnings, optimizations, and process updates in internal SOPs
• Generate all manual reports as needed across the different DSP’s and present them to leadership for decision making.
• Work hand in hand with the Lifecycle team to ensure retention of new user acquisitions are being tracked globally across the site to measure engagement scores of both the DSP and the quality of the user we acquire

What you've accomplished:

• 1-3+ years in paid search and performance marketing with strategic insight, team leadership, and analytical prowess
• Experimentation experience and mindset with a proven track record of executing A/B tests
• Demonstrated success in collaborating with cross-functional teams like Product, Design, Marketing and Finance to drive growth initiatives
• Experience in audience building, leveraging advanced segmentation and targeting techniques to optimize campaign reach and effectiveness
• Ability to initiate ideas and implement new processes.
• Excellent organization and time management skills to work in a fast-paced environment and the ability to prioritize workload.

Bonus points: 

• BA/BS preferred
• Experience in the cannabis space strongly preferred

The base pay range for this position is per year $69,765.00 - $77,508.00 per year

2025 Benefits for Full Time, Regular Employees:

• Physical Health benefits: Medical, Dental & Vision:
• Employee - employer paid premium 100%
• Company contribution to a HSA when electing the High Deductible Health Plan
• For plans that offer coverage to your dependents, you pay a small contribution
• Mental Health benefits:
• Free access to CALM app for employees and dependents
• Employee Training
• Mental Health seminars and Q&A sessions
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan (with employer match contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings - including a company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insuranc