Local Brand Manager, Healthcare Vertical (Sales)

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com


Healthcare Brand Manager (Sales)

Market: Remote – within reasonable driving distance to Westchester County, NY. Considering candidates geographically located within 45 min drive to White Plains, NY from New York, New Jersey, and Connecticut.

Offering: Base Salary + Uncapped Commission, benefits, expenses, unlimited vacation, and more.

The Brand Manager – Healthcare will be responsible for driving relationships and revenue growth within key verticals including the healthcare industry by leveraging LOCALiQ’s marketing solutions. Reporting to sales leadership, this role requires a strong background in strategic digital marketing with expertise in managing executive-level relationships, and experience with complex agency processes.

This individual should be skilled in managing executive relationships, navigating agency hierarchies, and serving as a trusted advisor. You will be expected to act as a consultant, uncovering client needs, developing strategies, and delivering integrated marketing solutions that produce measurable results.

In this role you will:
• Drive sales for multimedia marketing solutions within key verticals including healthcare, home improvement, education and travel.
• Develop partnerships with enterprise organizations and assist them in achieving business goals through integrated marketing plans.
• Define brand strategies and deliver measurable growth of brand product and revenue adoption.
• Collaborate with internal stakeholders across product, client services, client solutions, and sales operations to strengthen strategic relationships.
• Identify and attend all related business organization meetings in the Westchester market.
• Explore and recommend additional events and organizations for partnership opportunities.
• Represent LOCALiQ at major partner galas, events, and industry gatherings as approved.
• Visit and connect with all business partners and their agencies at least once per quarter per organization.
• Serve as a subject matter expert at industry events, trade shows, and client conventions.
• Articulate the LOCALiQ | USA TODAY Network value proposition and prove ROI with data.
• Create, execute, and manage marketing campaigns supporting healthcare-specific strategies.
• Measure and report performance of campaigns, assess ROI and KPIs.
• Collaborate with sales executives and regional resources to develop integrated proposals and client presentations.

Expectations:
You must have applied experience in digital and media marketing at an expert level, with advanced knowledge of paid search, SEO, social, programmatic video/display, creative digital design, and emerging media. You should also demonstrate:
• Advertising Strategy
• Project Management
• Knowledge of Key Industry Verticals and Trends
• Ability to Handle Complex Agency RFPs
• Strong Communication and Presentation Skills
• Attention to Detail
• Implementation of Data-driven Decisions

Key Qualifications:
• Minimum 7 years working closely within the digital marketing industry working with C-Suite level partners and their corresponding agencies.
• 5–7 years demonstrated experience handling complex agency RFPs for major metro clients.
• Experience managing a book of business of $1.5M or larger.