Director, Medical Education

Why Orthofix?
    

Guided by our organizational values – Take Ownership | Innovate Boldly | Win Together – we collaborate closely with world-class surgeons and other partners to improve people’s quality of life. At Orthofix, we want team members who build relationships and share knowledge, challenge the status quo, and deliver results every day to help us achieve our vision to be the unrivaled partner in Med Tech.  

Our global team of over 1,600 employees brings to market highly innovative, cost-effective, and user-friendly medical technologies that heal musculoskeletal pathologies for patients and the healthcare professionals who treat them. Looking to change people’s lives? Look no further.

How you'll make a difference?

The Director of Medical Education is responsible for developing and implementing a medical education and sales training strategy aligned with the commercialization plan of the company.  This strategy will focus on educating surgeons, Sales force and internal personnel on procedures and products commercialized by the company and fostering a strong medical education brand within the spine community.  This person will work to equip the sales force with the procedural, product, and selling competencies necessary within a multi-tiered learning continuum to achieve maximum effectiveness of the sales team.  The Director of Medical Education will support strategic objectives for all business segments.  They will also manage both labs and personnel within Lewisville and Carlsbad Laboratory facilities.  Lastly, this role is responsible for hiring & training the Market Development team and setting business priorities for them as they cover all company product lines.

What will your duties and responsibilities be?

The following are the essential functions of this position. This position may be responsible for performing additional duties as tasks as needed and assigned.

• Develop and execute a comprehensive medical education strategy to drive procedural and new product adoption at national and regional levels

• Establish and lead a team of motivated medical education, sales training, and clinical support specialists to support medical education and sales training objectives, including all company products.

• Establish and collaborate with a team of strong Key Opinion Leaders (KOLs) to support the development and execution of medical education programs.   Responsible for the maintenance of KOL contracts

• Build and conduct residents, fellows, and emerging surgeon programs to increase education footprint among future advocates and technology adopters

• Partner with societies to support their educational initiatives

• Develop, execute, and continually improve surgeon education programs including content development, faculty and site management, program execution and follow-up, and documentation and tracking

• Support the product marketing team with market input, product evaluation participation, surgery support, and feedback

• Ensure sales training programs align with overall medical education efforts and commercialization plans of the company

• Design and implement a competency-based framework for sales training to ensure representatives at all levels progress through an optimized training experience

• Implement effective onboarding for new distributors and sales representatives tailored to the appropriate competency level

• Develop reliable measures, benchmarks, or scorecards to monitor the effectiveness of training efforts; apply these measures to drive performance improvements and retention

• Develop and implement online sales training tools, including interactive competitive selling skills

• Actively contribute to the design, development, and production of training materials, documents, and manuals to ensure consistency and quality of content and delivery

• Develop strong consultative working relationships with sales team leaders and managers to assure that training programs are aligned with specific business priorities and outcomes

• Align programs with international business strategies and support international initiatives

• Provide coaching and development to education associates

• Develop and implement a comprehensive medical education strategy aligned with the commercialization plan of the company to drive procedural and new product adoption

• Design and develop a multi-tiered learning continuum for internal employees, internal sales and marketing, and distributor representatives that aligns with the commercialization plan of the company

• Manage distributor on-boarding and