Executive Director of Marketing and Communications

Description

Are you eager to make a meaningful impact and continuously grow? If so, consider joining the Cedar Crest College community. 

Cedar Crest College is looking for an Executive Director of Marketing and Communications to enhance its presence and support its core goals of enrollment, fundraising, and community engagement. This isn’t just a job; it’s an opportunity to be part of a vibrant, close-knit community dedicated to empowering women and fostering leadership, creativity, and academic excellence. As the Executive Director of Marketing and Communications, you will play a crucial role in developing compelling strategies and narratives that highlight Cedar Crest College's unique strengths. You will lead initiatives to increase the college’s visibility, attract prospective students, and drive support for fundraising efforts, all while aligning with the institution's core values and mission. This role allows you to be part of something truly special—helping Cedar Crest celebrate its community while fostering relationships with students, alumni, faculty, and local partners. You will have the opportunity to support cherished campus traditions such as the Open Door Ceremony, Commencement, and Reunion. You will also engage with the broader community through exciting events like Casino Night and the annual Mayfair Festival of the Arts. 

If you’re ready to be part of a mission-driven institution that values its people, offers a dynamic workplace, and provides opportunities to support meaningful initiatives and fun, community-driven events, then this is the role for you. Join us and make an impact that matters! 

For More Than 150 Years, Cedar Crest College Has Prepared the Next Generation of Empowered Learners and Leaders.  

Cedar Crest College is looking for a highly skilled marketing and communication executive director to help build awareness of, and affinity for, our unique and respected institution. Reporting directly to the President, the ideal candidate will have extensive experience and comprehensive knowledge of higher education marketing, branding, and communications. They will have a data-driven approach to strategy and a clear understanding of how marketing & communications supports the college’s long-term financial sustainability. The director will lead a team of professionals and interact with the campus community, alumni, community members, partners, and media. The role requires a deep understanding of the higher education market— preferably within the Lehigh Valley.  

Responsibilities:  

College Leadership  

• Serve on Cabinet, the leadership team that supports the President to define and achieve the college’s vision, goals, and objectives. Report to Board of Trustees on matters related to Marketing & Communications when appropriate.  

• Provide strategic marketing & communication guidance and support to revenue generating areas of the college—enrollment for undergraduate women’s college and the School of Adult and Graduate Education, Institutional Advancement, and Conference Services.  

• Provide leadership and vision and oversee all marketing and communication needs of the College including brand management, design, web development, advertising, public relations, and social media.  

• Responsibly steward the college’s investment in marketing and communications through strategic budgeting, detailed tracking, and continual ROI monitoring and optimization.  

• Develop and demonstrate multicultural awareness and contribute to cultivating an inclusive, diverse, and respectful college community. Demonstrate fair and inclusive behavior when interacting with staff, faculty, students, and visitors to the College. Promote a flexible, collaborative, and inclusive work and living environment and engage in educational opportunities to increase awareness and understanding of diversity and inclusion.  

Team Leadership  

• Structure, build, and cultivate a marketing and communications resource plan including consideration of internal team and external partners, that effectively and efficiently executes defined strategies and plans.  

• Manage small but mighty in-house