Program Marketing Manager, Associate

 Requisition ID:                       61253                          Title: Program Marketing Manager, Associate Division: Arthrex, Inc. (US01) Location: Naples, FL 

 

 

 

 

 

 

 

 

Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. Arthrex is actively searching for an Associate Program Marketing Manager. Join our talented team at a global medical device company focused on Helping Surgeons Treat Their Patients Better.

 

Main Objective: 

The Program Marketing Manager, Associate will support in the planning and execution of downstream marketing efforts for Arthrex Medical Education programs.

 

Essential Duties & Responsibilities:

• Work closely with Medical Affairs leadership and Arthrex stakeholders to support the development, promotional planning, and execution for learning programs
• Work closely with Medical Education leadership and Arthrex stakeholders to set priorities for promotional focus and efforts to best allocate resources 
• Responsible for supporting marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, marketing asset development, and digital and web strategy for each learning program
• Support promotional launch plans for new learning programs including key messaging, photography, videos, marketing materials, and ads
• Meet regularly with cross-functional teams to discuss priorities and timelines for program promotional assets and campaigns
• Provide creative direction on campaigns, marketing materials, ads, etc. and review and communicate campaign messaging and strategy regularly with the stakeholders for key initiatives
• Work with Health Care Professionals (HCP) consultants to develop promotional ideas, review materials and support educational presentations to include key programs
• Establish and review marketing analytics to support messaging, program focus, and promotional planning
• Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key programs
• Work closely with cross-functional teams to effectively move assets through the review and approval process in the MRM system

 

Knowledge/Skills:

• Knowledge of industry practices and proficiency with digital marketing tools or software
• Excellent interpersonal skills, oral, written, and business communications skills, including the ability to identify and isolate customer concerns or objections
• Excellent public speaking and presentation skills
• Skilled in working with diverse groups and effectively coordinates their activities to achieve desired result
• Ability to prioritize and execute multiple concurrent tasks/projects on time and deliver quality results
• Ability to work both collaboratively and autonomously with a strong work ethic and positive attitude

 

Experience:

• Bachelor’s Degree required, preferably in ma