Transportation Demand Management (TDM) Practice Lead

Toole Design Group is seeking an experienced and visionary Transportation Demand Management (TDM) Practice Lead to join our team full-time. Are you passionate about reducing single-occupancy vehicle travel, shifting behavior through TDM strategies, and helping communities become more sustainable? Would you like an opportunity to shape a growing practice and work on transformative projects that center multimodal transportation, social equity, and travel behavior change? If so, we encourage you to apply.

This position may be based in any of our office locations* and works a hybrid schedule of up to 2 days per week from home.

*Office locations: Albuquerque, NM; Atlanta, GA; Austin, TX; Boston, MA; Columbus, OH; Denver, CO; Kansas City, MO; Los Angeles, CA; Minneapolis, MN; Oakland, CA; Orlando, FL; Philadelphia, PA; Pittsburgh, PA; Portland, OR; Raleigh, NC; Seattle, WA; Silver Spring, MD; Spartanburg, SC.

About Toole Design

Toole Design is the leading planning, engineering, and landscape architecture firm specializing in multimodal transportation. We are committed to delivering high-quality work that meets the needs of all people, regardless of age, ability, race, or gender. With one of the lowest staff turnover rates in the industry, we foster a supportive, inclusive culture where innovation thrives.

Position Overview

As our TDM Practice Lead, you will be responsible for establishing and growing a national TDM practice focused on advancing transportation options, sustainability, and equity through behavior change and demand management strategies. You will help pursue and win regional and local TDM programs. You will oversee the delivery of TDM projects and help teams across the U.S. explore innovative solutions that keep our practice at the leading edge of the field.

Responsibilities

• Collaborate with company leadership to implement a short- and long-term strategy for the growth and success of the TDM practice.
• Leverage your network to build client relationships and partnerships that expand our reputation in TDM across North America.
• Identify future/upcoming opportunities, build new client relationships, lead proposals and interviews, support teaming decisions, and guide overall pursuit strategy.
• Oversee the delivery of high-quality projects involving TDM planning, program design and evaluation, policy development, performance measurement, and sustainable mobility solutions.
• Mentor and support other team members in expanding their TDM expertise and business development capabilities.
• Bring forward innovations and best practices that can help our clients evolve beyond conventional TDM strategies and pilot fresh approaches.

We Will Support You by Providing

• Marketing support to help you pursue and win new work, including proposal development and interview preparation.
• Company leadership guidance in building your practice.
• A travel budget to attend key conferences and TDM events.
• Technical support from multimodal planning and design teams across the firm.
• Opportunities to pitch TDM projects through existing on-call contracts.
• Robust administrative and operations support, including IT, accounting, legal, and HR.

Qualifications

• At least 15 years of experience in the transportation industry, including significant work in TDM, behavior change, and sustainable transportation strategies.
• A Bachelor's or Master's degree in urban planning, public policy, transportation, or related field.
• At least 3 years of experience managing or leading teams, and 5 years of project management.
• Demonstrated leadership in developing and implementing TDM programs at local, regional, or state levels.
• Deep understanding of strategies to shift travel behavior, including employer-based programs, commuter benefits, mobility hubs, marketing/outreach, and performance monitoring.
• Experience with proposal writing, grant applications, and business development.
• Proven ability to build relationships with clients and partners and to work across disciplines.

Desired Skills and Experience

• Knowledge of active transportation or multimodal transportation planning and design.
• Current familiarity with federal funding programs and policy related to TDM and transportation.
• Involvement with national professional organizations and experience presenting at national conferences.
• Ability to occasionally flex and support other practice areas as needed (e.g., transit, safety, Safe Routes to School, new mobility, trails & greenways, active transportation, design guidelines, and more).
• Strong writing and presentation skills.