Commercial Marketing Associate, American Girl

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 
The Marketing Associate role is responsible for supporting the Marketing team with integrated marketing strategy and planning, insights and business analysis, cross-functional team management, and omnichannel marketing execution. The MA will lead campaign planning and marketing initiatives to support American Girl’s sales growth across all channels, with a strong focus on DTC and retail execution. The ideal candidate for this role will have skills in strategic thinking, impeccable project management and organizational skills, demonstrated excellence in communication, and the proven ability to deliver measurable results in a fast-paced environment with multiple priorities.

What Your Impact Will Be: 

• Marketing Strategy: With Marketing Manager, develop overarching omnichannel strategy and marketing briefs across key sub-brands within American Girl. Articulate target audience, positioning, messaging and creative guardrails, KPIs to ensure sales objectives are hit. Leverage consumer insights and learnings from past campaigns to ensure we are set up for success. Build overarching marketing plans with timelines, responsibilities, and channel KPIs.
• Promotional Strategy and Execution: Lead promotional activity timelines for the year, with quarterly presentations to VP on approach. Bring fresh ideas on promotional ideas and strategic thinking on when to promote which SKUs. Work closely with Analytics team to establish forecasts, and with Ecom and Retail teams to set up and execute promotions flawlessly.
• Catalog Strategy and Execution: Lead build out of American Girl catalog with recommendations for catalog flow (which SKUs to include where), what times of year to drop, audience size per catalog, page count per catalog. Work closely with the Creative team to bring catalog to life against timelines and with leadership feedback integrated at each milestone. Also work closely with outside agencies as relevant to ensure POs and other business needs are processed effectively.
• Channel Execution: Lead day-to-day execution across assigned AG segments, closely monitor sales performance across all channels, and leverage data to recommend changes to plans as needed to meet business results for revenue and profit targets. Work closely with relevant cross-functional partners and lead meetings where appropriate.

Qualifications

What We’re Looking For:

EDUCATION & EXPERIENCE:

• Minimum 1 - 3+ years of marketing experience in multi-channel Retail or Consumer Products industry.
• Integrated marketing experience required across paid media (digital, influencers, out of home) and owned channels including e-commerce, retail stores, e-mail, social, print/direct mail.
• Excellent written/verbal, time management, and quantitative/analytical skills required.
• Ability to independently build compelling visual marketing presentations. Strong PowerPoint and Excel skills.

KEY SKILLS AND COMPETENCIES

• Strategic Thinking: Exhibits creative and analytical thinking abilities with strong storytelling capabilities and an ability to connect the dots. An exceptional ability to communicate the overarching strategy with a consumer-first lens, in a voice that's strong, clear and focused. Strong business acumen. Ability to take conclusions from data and communicate and present those actionable insights to leadership and business executives.
• Delivers Impact: Above all, wants to deliver impact both as an individual and as a team. Comfortable taking ownership to drive discussions with cross-functional partners resulting in a consensus recommendation. A proven willingness to go the extra mile and take initiative on the things that need to be done.
• Highly Adaptable: Comfortable with ambiguity and changing priorities. A continuous learner that is ready to push the Marketing organization into new areas and challenge the status quo. Maintain a positive attitude that rolls with changes.
• Collaboration and Influence: High EQ. Excellent communication skills, the