Associate Director of Consumer Insights

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description
 

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide.

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As the Associate Director of Consumer Insights, you will play a critical role in shaping our marketing strategies and patient experience efforts. You will lead the development and execution of a robust consumer insights strategy that informs critical decisions across various functions. You will serve as a strategic partner to cross-functional teams—translating complex data into actionable insights that shape how we engage with patients.

*This is a hybrid position based in Foster City, California

Key Responsibilities:

Insight Generation:

Extract and synthesize actionable insights from large consumer datasets (e.g., 1st Party Websites, 3rd Party Claims Data, SDoH Consumer Data) to identify key consumer behaviors, trends, and opportunities. Provide strategic recommendations to optimize media and marketing strategies.

Data Analysis:

Conduct comprehensive analysis of consumer data to uncover patterns and trends that drive business decisions. Integrate data from disparate sources, analyze findings, and develop compelling narratives that clearly communicate insights.

Media Strategy Support:

Provide data-driven recommendations to optimize marketing and media strategies. Use insights to influence content, channel, and audience targeting decisions.

Reporting Ecosystem Development:

Lead the development and maturation of comprehensive reporting ecosystems, with a strong focus on self-service analytics. Build and scale Power BI/Tableau dashboards that empower stakeholders to independently access and interact with data, ensuring actionable insights are easily accessible across teams. From initial setup to full-scale deployment, manage processes and systems to ensure timely, accurate, and actionable reporting. Collaborate with teams to optimize data flow and reporting functionality

Clean Room/LiveRamp Expertise:

Leverage experience in working with LiveRamp, data clean room environments, or similar platforms to manage and enhance consumer data analysis. Ensure seamless data integration and privacy-compliant collaboration across multiple data sources.

Communication:

Create and deliver insightful reports and presentations that convey key findings and actionable recommendations. Effectively communicate insights to various stakeholders, including cross-functional teams and senior leadership.

Data Governance & Quality:

Ensure the integrity, accuracy, and confidentiality of all consumer data, following best practices in data governance and security.

Required Qualifications:

Experience: Proven experience in consumer insights or data analytics, with a focus on marketing, business intelligence, or media strategies, preferably within the pharmaceutical or healthcare industry.

Technical Skills: Proficiency in data analysis tools, particularly Power BI, Tableau, and SQL. Strong experience working with data visualization and reporting tools.

Insight Generation: Experience in extracting actionable insights from consumer data,