HCP Digital Marketing Manager

Help us change lives

At Exact Sciences, we’re helping change how the world prevents, detects and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Join our team to find a purpose-driven career, an inclusive culture, and robust benefits to support your life while you’re working to help others.

Position Overview

The Health Care Professional (HCP) Digital Marketing Manager is responsible for the development of strategies and tactics within the non-personal promotion (NPP) channels. This role will work closely with the personal promotion marketing managers to pull through the main brand narrative, messages, and strategy into NPP tactics; including, but not limited to, websites, emails, videos and media channels. The HCP Digital Marketing Manager will also support the HCP marketing omni-channel ecosystem and vision.

Essential Duties

Include, but are not limited to, the following:

• Develop strategic roadmap for owned digital channels – HCP website and Head Quarter (HQ) emails and collaborate with both external agencies and internal partners across IT and Customer Experience on content, design, development, QA and data enablement.
• Partner with NPP team to create an annual measurement plan and digital marketing learning agenda for all owned and paid media channels.
• Work with media agency to develop tactics and programs to run in media channels such as SEO, SEM, Display, Custom, Programmatic, and Paid Social.
• Collaborate with Sr. Digital Marketing Manager to further the innovation, development and maintenance of the HCP omni-channel ecosystem.
• Analyze performance data and customer insights to continuously refine and improve HCP journeys while driving business outcomes.
• Ensure adequate tracking and data capture is in place for all initiatives.
• Collaborate with the marketing analytics team to ensure appropriate key performance indicators (KPIs) are developed to measure and report on promotional program effectiveness, efficiency, and return on marketing investment (ROMI). 
• Contribute to the development of the annual HCP marketing strategic brand and tactical plans.
• Develop key health care professional marketing pieces in line with the tactical plan and deliver them on time.
• Analyze qualitative, quantitative, and engagement data to continually gain a deeper understanding of the market and customer needs.
• Provide day-to-day oversight of external agency partners and manage the agency budget for each project.
• Ability to act with an inclusion mindset and model these behaviors for the organization.
• Ability to present to and influence all levels of the organization and senior leadership.
• Ability to work effectively with cross-functional teams, as well as independently.
• Ability to thrive in a fast-paced, frequently changing, and evolving environment.
• Excellent oral and written communication and interpersonal skills.
• Strong sense of curiosity.
• Strong attention to detail.
• Strong planning and organizational skills.
• Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
• Support and comply with the company’s Quality Management System policies and procedures.
• Regular and reliable attendance.
• Ability to work on a mobile device, tablet, or in front of a computer screen and/or perform typing for approximately 90% of a typical working day.
• Ability to travel 35% of working time away from work location, may include overnight/weekend travel.

Minimum Qualifications

• Bachelor’s Degree in Business Administration, Marketing, or related field as outlined in the essential duties.
• 6+ years of experience in digital marketing or related field as outlined in the essential duties.
• Proficient in Microsoft Office programs.  
• Demonstrated ability to perform the Essential Duties of the position with or without accommodation.
• Authorization to work in the United States without sponsorship.

Preferred Qualifications

• Master’s Degree in Business Administration, or related field as outlined in the essential duties.
• Experience working in a diagnostic, device, pharmaceutical, or healthcare marketing or sales role.
• Experience in the development of assets in sales CRM applications and digital website content management systems; including, but not limited to, Veeva, Sitecore and Braze.
• Experience working in a matrixed organization.
• Experience in the development and launch of strategies and tactics for healthcare professionals.

#LI-BB1

Salary Range:

$109,000.00 - $174,000.00

 

The annual base sal