Associate Director, Omnichannel Enablement Lead

Job Title: Associate Director, Omnichannel Enablement Lead

Location: Cambridge, MA

About the Job

Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions, and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world.

The Go-to-Market Capabilities (GTMC) organization is designed to deliver best-in-class capabilities across the board, bringing value and excellence to Sanofi’s commercial operations globally and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and a reduction in capability duplication.

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer-centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, new product launch expertise, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

The NA GTMC OC team has been created to:

• Unlock true cross-brand omnichannel marketing capability and integrate innovations that accelerate brand marketing outcomes

• Free up capacity in marketing teams to focus on brand and content strategy

• Accelerate and standardize omnichannel operations processes

• Improve the sharing of best practices

• Clarify accountabilities for day-to-day marketing activities, as well as long-term improvement efforts

• Realize efficiencies and economies of scale across the North America and Global marketing organizations

The Associate Director, Omnichannel Enablement – [DUPIXENT] is the primary interface between brand marketing teams and the GTMC Omnichannel Team and is accountable for overseeing the key processes that transform a brand’s customer engagement plans into high-performing HCP and Patient omnichannel campaigns, with a focus on speed-to-market, innovative capabilities, and continuous improvement.

They are responsible for the end-to-end development and execution of an integrated HCP and/or Consumer engagement plan for the Dupixent indication team to maximize the impact of marketing campaigns, achieve target KPIs, and drive a customer experience aligned to the wider omnichannel ambition. The Associate Director, Omnichannel Enablement, will also be accountable for managing omnichannel capability development for their assigned brands and ensuring that brand marketers adopt best practices.

About Sanofi:
We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to develop medicines and vaccines that treat and protect millions of people worldwide. Together, we chase the miracles of science to improve people’s lives.
 

Main Responsibilities:

Core responsibilities include, but are not limited to:

• Serve as brand team liaison for the greater GTMC OC team, ensuringa single point of accountability and coordination of all Omnichannel activities

• Be a renowned and credible “go-to” expert for Marketers at all levels, bringing Omnichannel thought leadership while coaching and sharing knowledge when and where required

• Drive effective pull-through of customer engagement plans into a comprehensive, analytics-driven omnichannel strategy, aligned with key stakeholders and brand priorities

• Develop and drive a mechanism to identify, prioritize, and coordinate delivery of omnichannel capability initiatives, prioritizing initiatives that drive significant value for brands and align with the wider omnichannel vision

• Design and maintain customer journey maps, brand roadmaps, etc. (for HCPs, Consumers, and other customer types), and drive alignment of brand content and digital channels to deliver superior customer experiences

• Plan and measure omnichannel campaigns, adjusting to changing competitive landscape and/or changing customer behaviors

• Ensure continuous monitoring and adaptation of omnichannel campaigns to achieve marketing objectives, advising brands on effective tactical shifts

• Partner with both OC Analytics and Advanced Analytics teams to manage and report on omnichannel campaign performance with emphasis on actionable insights and mea