Senior Director, Campaign Management (Republic Collective)

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Famehouse, a division of UMG, is the preeminent leader in D2C solutions in music, defining & delivering the industry’s best-in-class service to connect artists with their fans. Established & headquartered in Philly, Famehouse powers D2C for UMG’s labels, artists, and Bravado, along with a select roster of 3rd party clients. Our success & culture is fueled by collaboration—both within FH and with our partners. We are passionate about the impact of D2C & merchandise for artists, providing a full-service solution to grow an artist’s owned business including strategy, creative, storefront merchandising, fulfillment, customer service, technology, and more.

How we LEAD:

The Senior Director, Campaign Management (REPUBLIC Collective) leads our Campaign Management team supporting our artists & stores across the REPUBLIC Collective roster. This team includes senior Campaign Managers who lead individual artist projects, as well as supporting team members focused on executing across specific channels (e.g., D2C & Tour, Licensing & Retail).

This is a deeply embedded role within the label environment, and will work directly with artist management teams in close alignment with our Account Managers and key label stakeholders. With Account Management driving the overall strategy, planning, and artist relationship, you will lead the wider team through execution of best-in-class D2C and merchandise campaigns across eCommerce, tour, licensing, and retail. You are both client-facing and operationally-minded—turning label and artist priorities into clear plans, driving execution, and continually improving how we work.

A passion for delivering exceptional client experiences to our artists and labels is a MUST, alongside a love for music and delivering amazing experiences to our artists’ fans.

How you'll CREATE:

Label-Facing Campaign Management Leadership

• Serve as the primary Campaign Management lead for REPUBLIC Collective labels, embedded with Label partners and our Account Management leads.
   
• Be the go-to counterpart for label executives and Account Management on all things campaign management & execution, owning timelines, milestone management & resourcing across product, creative, channel execution, marketing, reporting, and delivery.
   
• Ensure Famehouse systems are understood and adopted at the Labels and with clients, while remaining flexible to find creative solutions to meet the nuances of artist and label needs.
   

Team & Pod Management

• Lead a pod of Senior Campaign Managers and channel-focused staff (coordinators/managers spanning D2C, tour, licensing, and retail).
   
• Oversee staffing and resource allocation within your pod, ensuring each artist and campaign has the right level of support and channel coverage. Work closely with Account Management leadership to ensure the right team fit for each individual artist account.
   
• Provide coaching, feedback, and career development; set clear expectations for quality, communication, and ownership.
   
• Act as the first point of escalation for your team, escalating further to the VP, Campaign Management when needed.
   

Campaign & Project Ownership

• Oversee end-to-end campaign execution for your label roster—from planning and product development through content readiness, launch, and in-market optimization.
   
• Ensure Campaign Managers and coordinators are driving:
   
  • Campaign & merch planning timelines, focusing on milestone management.
     
  • Product and merch setup, approvals, and cross-channel coordination.
     
  • Asset and content readiness for storefronts and marketing.
     
  • Launch execution and ongoing performance, inventory, and lifecycle management - across eCommerce, Tour, Retail & Licensing.
     
• Hold your team accountable for on-time, on-brief delivery that aligns with label strategy, artist objectives, and commercial targets.
   

Client-Facing & Cross-Functional Partnership

• Join label and internal client meetings as the senior voice on how to best execute campaign