VP, Growth and Performance Marketing

About the Role

Stitch Fix is transforming the way people find what they love. Our technology teams have created unique, innovative software for customers, merchandising, styling, warehouse systems, and inventory management. We leverage customer data and user research to personalize our service and make smart bets. The result is a powerful offering to our customers and a successful business serving millions of men, women, and kids. We're looking for more outstanding people to contribute to all aspects of this successful enterprise.

The VP of Growth and Performance Marketing at Stitch Fix is a critical leadership role that will create and drive strategic marketing initiatives that result in client and company growth.  Reporting to the Chief Marketing Officer, you will oversee customer acquisition, performance marketing, demand generation, CRM and revenue growth. As part of our leadership team, you will build strong partnerships and establish credibility with our internal cross-functional teams while leading and inspiring a Growth team of approximately 20+ team members.

You're excited about this opportunity because you will…

• Lead a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing, CRM and partnerships.
• Create and implement the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets.
• Use data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth.
• Ensure consistent messaging that is aligned with the brand.
• Collaborate closely with, and build win-win relationships with new and existing internal and external partners. 
• Manage the marketing budget to drive sustainable bottom-line growth.

We’re excited about you because…

• You have 15+ years of experience in a marketing leadership role, including 10+ years of experience in building and managing high-performing marketing and growth teams, as well as overseeing multiple levels of managers. Experience in a consumer goods industry, particularly in retail, fashion, or beauty, is strongly preferred.
• You have a degree in Marketing, Business Administration or related field.
• You have prior experience in a similar role with a solid track record of success.
• You have strong experience in growth hacking, social media/viral marketing, managing demand generation, the customer acquisition funnel and performance marketing.
• You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).
• You are highly goal-driven and work well in fast-paced environments.
• You possess strong analytical skills and are comfortable dealing with numerical data.
• You have excellent communication & interpersonal skills.
• You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.

Why you'll love working at Stitch Fix...

• We are a group of bright, kind people who are motivated by challenge. We value integrity, innovation and trust. You’ll bring these characteristics to life in everything you do at Stitch Fix.
• We cultivate a community of diverse perspectives — all voices are heard and valued.
• We are an innovative company and leverage our strengths in fashion and tech to disrupt the future of retail. 
• We win as a team, commit to our work, and celebrate grit together because we value strong relationships.
• We boldly create the future while keeping equity and sustainability at the center of all that we do. 
• We are the owners of our work and are energized by solving problems through a growth mindset lens. We think broadly and creatively through every situation to create meaningful impact.
• We offer comprehensive compensation packages and inclusive health and wellness benefits.

About Stitch Fix

We're changing the industry and bringing personal styling to every body. We believe in a service and a workplace where you can show up as your best, most authentic self. The Stitch Fix experience is not merely curated—it’s truly personalized to each client we style. We are changing the way people find what they love. We’re disrupting the future of retail with the precision of data science by combining it with human instinct to find pieces that fit our client’s unique style. This novel juxtaposition attracts a highly diverse group