Senior Digital Experience Manager

Additional Locations: US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

At Boston Scientific, our goal is to provide a powerful online experience that serves as an inbound marketing engine, generating leads, brand affinity, and product awareness to create a best-in-class experience for our customers. We are seeking a talented website marketer to drive Boston Scientific's web marketing channel.

 

In this role, you will lead the website marketing strategy, overseeing large-scale projects to improve lead acquisition, user experience, and interest in our products. Reporting to the Global Director of Integrated Digital Marketing, the Senior Digital Experience Manager will be responsible for the entire web experience, shaping future online interactions with customers, prospects, patients, caregivers, and stakeholders. You will collaborate closely with Business Units, Digital Product Teams (eCommerce, Medical Education), and our Global Web Experience Product Manager, UX Design team, and IT to develop an integrated strategy aligned with audience needs and business goals, as well as BSC Omnichannel objectives.

 

The ideal candidate will be a strategic thinker, innovative problem-solver, and expert in digital marketing techniques and technologies. Responsibilities include developing and executing a comprehensive web marketing strategy aligned with business objectives, enhancing our brand, driving customer acquisition and retention, and optimizing digital products and processes. The digital customer experience extends perceived value beyond products, creating opportunities for competitive advantage, inspiring customer loyalty, boosting sales, and fostering growth through exceptional digital experiences.

 

Your responsibilities will include:

• Drive web strategy for all customer segments, collaborating cross-functionally to create impactful experiences that engage customers and drive business results.
• Develop and execute strategies to optimize the functionality and user experience across digital portals for HCPs, partnering with product teams across Medical Education and eCommerce.
• Monitor and analyze web performance metrics to ensure effectiveness, usability, and relevance to customer needs.
• Lead large-scale web experience projects in collaboration with colleagues from UX, BU Marketing, Corporate Communications, IT, and our Web product owner.
• Conceptualize destination strategies and manage the creation of personalized tests in partnership with the Personalization Manager to drive quality visits, generate leads, foster desired actions and responses, and capture marketing data.
• Stay current on website best practices; provide training and share best practices with other members across marketing.
• Drive essential change management across the organization to adopt a customer-centric framework that accelerates our web capability and experience.
• Identify market research/user testing opportunities to gather customer feedback and insights.
• Collaborate with SEO SME to develop a strong SEO strategy to optimize website content for search and improve organic traffic and leads performance.
• Contribute to marketplace competitor analysis and identify opportunities in the industry in terms of web strategy, while keeping an eye on digital trends and developments.
• Ensure digital properties are functioning and providing customers with an exceptional experience.

 

Minimum Qualifications:

• 10+ years of experience in managing digital platforms or digital experiences, including overseeing websites delivering scientific content portals.
• Advanced degree (MBA or equivalent) in Marketing, Digital Communications, Life Sciences, or other relevant area of study.
• Demonstrated experience with regulatory compliance, data privacy, and industry standards related to digital content dissemination.
• Advanced knowledge of tracking tools and ROI measures.

 

Preferred Qualifications and Competencies:

• Experience in managing digital platforms or digital experiences in healthcare, pharmaceuticals, medical devices, or life sciences.
• Possess in-depth knowledge of healthcare industry trends and evolving digital delivery methods for scientific information to healthcare professionals (HCPs).
• Demonstrated ability to drive transformational change, lea