Digital Marketing Associate (Remote)

Company Description

At Informa Tech, we believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry.  

Our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media. 

We sit at the heart of the tech community with specialisms in emerging tech/AI, enterprise IT, cyber security, service providers/NextG, critical communications, media & entertainment and marketing technology.  

Leveraging over 100 trusted brands, we offer an unrivalled global networking community and platform for technologists and innovators to be inspired and reach their full potential.  

(Join us and reach yours!) 

https://www.informatech.com/

Job Description

The Digital Marketing Specialist (Remote) will support many of the aspects of the email channel including strategy development, email campaign planning, development, testing, deployment, and reporting. This Marketing professional will be charged with the successful management and reporting of all initiatives in support of outbound email campaigns. This role requires an email marketing "guru" who understands best practices in email marketing and data analytics, and ability to deploy better campaigns and tactics. 

Day-to-day Responsibilities:

• Manages email promotional schedule for Informa Tech to ensure database health (examples: Eloqua, HubSpot, MailChimp etc.)
• Provides day to day email QA support, inspects email configurations, content for obvious HTML, link, and other errors that may impact deliverability, brand image, and customer email engagement
• Creating/editing email HTML, leveraging Eloqua’s responsive email design editor tool, along with other HTML editing tools
• Manages email requests and workload ensuring requirements are collected and managed to deadlines
• Management of email channel calendar
• Reporting on email campaigns (status and outcomes for various stakeholders)
• Assists Email Automation Specialists in campaign activation for scheduled campaigns
• Onboards pillar marketers in email marketing guidelines and best practices
• Understands and reports email platform (examples: Eloqua, HubSpot, MailChimp etc.) reporting attributes such as deliverability, opens, clicks to key stakeholders on a monthly or bi-weekly basis

Qualifications

• 1-3 years Email Marketing experience 
• Strong Customer Service oriented background is a must
• Experience with marketing automation platforms, preferably Eloqua but not a must
• Experience with developing and executing A/B tests to continually improve performance & drive value
• Analytics-focused, with experience translating data into business and consumer insights. Proficient with Excel and BI tools
• Analyzing data and present to marketing stakeholders
• Project management of inbound campaign work and email requests
• Worked with large volumes of deadline-driven email campaigns and assets
• Intermediate Excel skills (pivot tables, graphs)
• US Privacy Law Experience (International is a plus, but not a must) CASL, CAN-SPAM, GDPR, and CCPA
•  Strong interest in the analytical side of marketing such as marketing performance, segmentation, and overall database health
• Attention to detail and process is a must
• Ability to work in a dynamic fast-paced environment
• Ability to manage multiple projects simultaneously
• Strong customer service skills, outstanding verbal, and written communication skills, specifically with the ability to collaborate internally

Additional Information

Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development  
• 15 days PTO plus 10 national holidays, 4 days for volunteering and a day off for your birthday!  
• Competitive Benefits with 401k match 
• Paid parental leave 
• Work with a high quality of specialist products and service  
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration  
• ESPP - become a shareholder  
• The pay range for this position is $55,250 - $65,000 depending on experience

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