Senior Communications Manager

Overview

Who We Are

Because health is personal. That's why Personify Health created the first and only personalized health platform—bringing health plan administration, holistic wellbeing solutions, and comprehensive care navigation together in one place. We serve employers, health plans, and health systems with data-driven solutions that reduce costs while actually improving health outcomes. Together, our team is on a mission to empower people to lead healthier lives.

Learn even more about the work that drives us at personifyhealth.com.

Responsibilities

Ready To Own The Communications Strategy For One of Personify Health's Most Strategic Global Clients?

Why This Role Matters

This is not a typical communications role — it's a dedicated, embedded position built around a single large, global, Fortune-class client, where you are the through-line across every member-facing touchpoint. From campaign strategy to content execution to channel performance, you own it all: email, in-app, push, banners, print, and more. The work you do directly shapes how hundreds of thousands of members experience their health benefits — and whether they engage with them at all. When member communications land with clarity, consistency, and impact, clients renew, expand, and trust Personify Health to keep delivering.

 

What You'll Actually Do

Own the full communications through-line: Serve as the single point of accountability for all member-facing communications across every channel — email, in-app, push, banners, announcement cards, print, and internal client channels — ensuring consistency, quality, and strategic alignment at every touchpoint.

Lead communications strategy and planning: Engage early in campaign planning to align on goals, audiences, and messaging direction before content development begins, and translate program objectives into a coherent, channel-spanning communications calendar.

Drive client partnership: Partner with the client lead as a proactive, senior-level communications advisor — surfacing upcoming priorities, flagging known changes, sharing performance insights, and maintaining alignment with Dell's approved communication strategy and brand governance standards.

Enforce internal alignment and process integrity: Champion internal practices that reduce client review burden and minimize late-stage revisions, maintaining consistent presence in planning forums and building operational infrastructure that gives clear visibility into ownership, timing, and status across all communications work.

Deliver rigorous quality assurance: Own the final QA review of all member communications — proofreading, audience validation, brand alignment, link destinations, and campaign tier classification — before any asset reaches the client for review.

Provide editorial and creative direction: Guide writers, designers, digital, campaign, and wellness coordinator teams through execution with clear messaging frameworks and audience-focused direction, ensuring every deliverable is strategically aligned and consistently executed.

Apply data to drive performance: Use engagement analytics, performance metrics, and behavioral change insights to continuously refine communications strategy, improve content effectiveness, and inform planning recommendations for the client.

Manage platforms and operational assets: Maintain and update Zendesk, SharePoint, Viva Engage, campaign planning decks, and messaging frameworks — keeping approvals, documentation, and communications infrastructure current and reliable.

Leverage AI and emerging tools: Apply generative AI and emerging communication technologies to support messaging development, content optimization, campaign planning, and analytics — with strong editorial judgment guiding every output.

Qualifications

What You Bring to Our Team

Education & Experience:

• 7+ years of communications experience with demonstrated expertise in client-facing or account-embedded roles, ideally supporting a Fortune 500 or 1000 technology company
• Proven track record of owning communications strategy across matrixed environments, multiple channels, and high content volume simultaneously
• Experience navigating enterprise brand governance, stakeholder review processes, and complex client approval dynamics
• Background in health, wellness, benefits, or a related industry strongly preferred
• Experience using engagement analytics and performance data to inform communications strategy and content decisions

Technical Skills: