Franke Coffee Systems

About Franke

We, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic kitchens, the professional foodservice systems and the convenience store sector as well as for professional coffee making. With around 60 companies, we are at home on five continents. Over 8,000 employees constantly take on new perspectives to identify opportunities and turn them into inspiring, innovative solutions for tomorrow’s demands.

The Franke Coffee Systems division is a leading global provider of state-of-the-art solutions for professional coffee making. Together with our trade partners, we are committed to delivering premium best-in-class in-cup-quality, consistency and beverage variety, as well as ensuring an outstanding customer experience through constant innovation.

About the job

This position will be based in Sao Paulo, Brazil, and will directly report to the Vice President of Marketing for the Coffee Systems Division. The primary objective of this role is to formulate a marketing strategy for each key country, aligning it with the Division Marketing and regional strategy and goals. This collaborative effort involves working closely with Global Business Development Managers and main partners. Once the strategy is established, it will be executed in conjunction with Business Development Managers and respective partners. Success in this role is based on establishing strong relationships with the sales team and partners, outlining precise plans, goals, and KPIs, serving as a brand ambassador, and ensuring partners adhere to brand compliance. This position plays a critical role in expanding our business in specific countries by implementing an advanced B2B marketing strategy, improving brand awareness, growing lead generation, and delivering the best brand experience.

Your tasks

• Define, implement, and execute region-specific marketing plans together with Business Development Manager and selected partners
• Define marketing goals and KPIs for the region and for partners together with VP Global Marketing and VP Sales LATAM
• Be a brand advocate towards partners and build up brand awareness in the region together with local teams
• Align marketing activities with Global Marketing team and local teams and make sure that marketing projects get the right attention and support
• Prepare and present reports and ROI results on marketing plans, campaigns and deliverables measured against agreed KPIs
• Execute regional or local trade fairs (end-to-end: define, plan, execute (with partners and/or Global team)
• Implement product launch plans given by Global Marketing and execute them in your region involving local teams and partners
• Define creative strategies and content plans for PR together with VP Global Marketing & local teams
• Define and execute regional media plans together with Global and local team
• Analyze local competition and share information with local and Global teams
• Identify new market and industry trends and share them with Global team. Get feedback on products from partners and share them with Global team.
• Close coordination and cooperation with various internal stakeholders to get projects done
• Support Global Marketing team goals and strategy

Competencies and Responsibilities

• Single point of contact for all LATAM countries
• Budget responsibilities for regional marketing budget
• Marketing professional with an strong business acumen, excellent strategic and conceptual thinking as well as hands-on mentality
• Strong communications skills in English (fluent in writing and speaking), Portuguese and Spanish
• Determined, flexible, proactive, with a service-oriented mindset
• Willing to take ownership and work independently

Knowledge and Experience

• At least 5-7 years of work experience and 3-5 years of experience at a similar position in a B2B company
• Bachelor's degree in business administration with specialization in marketing
• Proven experience in Digital Marketing, PR, media and trade show management
• Knowledge of digital marketing is an asset (SEO, SEA, analytics, Social Media)
• Experience in managing projects with different stakeholders

For more information see:  www.franke.com

        

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