Commercial Director

With an experience of over 28 years, E-INFRA Group comprises 5 Romanian companies, active in the field of energy, constructions, and telecommunications infrastructure.

E-INFRA holding includes: Electrogrup, EPC contractor for complex projects in critical infrastructure for energy and renewable energy, construction and telecom projects, Nova Power and Gas active in energy production, energy and gas supply, natural gas distribution and energy and gas trading, Netcity Telecom, a company that develops and operates the metropolitan fiber optic infrastructure in Bucharest, Direct One, the operator of the largest neutral long distance fiber optic network with national coverage, maintenance services and telecom projects and WESEE, offering full installation and maintenance services for wind parks.

At this moment, we are looking for a Commercial Director to join Direct One, part of the E-Infra group. The Commercial Director will be responsible for driving the company’s business growth, overseeing the development of new telecom infrastructure projects, and managing the commercial strategy to maximize revenue and market share. This role combines strategic planning, business development, and commercial leadership, requiring both technical expertise and strong business acumen.

Key Responsibilities

1. Business Development & Growth Strategy

• Develop, implement, and continuously refine the company’s growth strategy across IP/MPLS network, fiber-optic infrastructure, security/CCTV systems, data services, automation etc.
• Identify and validate new business verticals (e.g., smart infrastructure, perimeter security, industrial automation, AI-powered surveillance, IoT private networks etc.).
• Analyze target markets and define expansion opportunities across regions, customer segments, and strategic industries (telecom providers, utilities, energy, enterprise, public sector etc.).

• Build and execute comprehensive commercial strategies aimed at revenue growth, margin optimization, and long-term profitability.
• Lead end-to-end commercial processes, including pricing models, tendering, negotiation end contracting.
• Manage and develop strong relationships with telecom operators, integrators, utilities, infrastructure providers,public sector represenatives and key enterprise customers.

• Develop new integrated service portfolios combining fiber infrastructure, CCTV, access control, IoT, and advanced security and automation technologies.
• Drive initiatives in AI-based video analytics, CCTV & security sistems, automation, SCADA-light systems, predictive and corrective maintenance services etc..
• Act as a catalyst for digital transformation and process automation inside the company and the entire group.

• Oversee the full lifecycle of infrastructure and security projects—from concept and feasibility to design, implementation, and commercialization.
• Ensure all projects are delivered on time, within budget, and in line with technical, regulatory, and industry standards (including ANCOM, low-voltage regulations, and GDPR/security requirements).
• Coordinate cross-functional collaboration between technical, operations, financial, legal, and customer-facing teams.

• Evaluate the commercial and financial viability of new projects, including ROI forecasts, CAPEX/OPEX modeling, and risk assessment.
• Monitor industry trends, competitor strategies, market dynamics, and regulatory changes to ensure the company remains ahead of market shifts.
• Provide strategic recommendations to the executive board based on data-driven market insights.

• Strengthen and expand long-term customer relationships, ensuring high levels of satisfaction and service excellence.