We anticipate the application window for this opening will close on - 1 Jun 2026

 

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. This position is remote to enhance our competitive edge and expand our cross-functional collaboration efforts. This role will require 50% of travel to enhance collaboration and ensure successful completion of projects. ​

         

         

Are you ready to be at the forefront of advancing patient monitoring in one of Medtronic's fastest-growing sectors? Join us in Acute Care & Monitoring (ACM), where you'll play a pivotal role in transforming Respiratory care. As the Principal Marketing Specialist, you'll lead and drive commercialization across channels and regions of our monitoring portfolio; a market-leading set of solutions to support healthcare providers in preventing the onset of respiratory complications.

This role is remote within the US and travels at least 50% of the time.

A Day in the Life

Shape & Clearly Communicate Portfolio Value Proposition:

• Develop and articulate compelling value propositions for Microstream™ capnography monitoring system, designed for early detection of changes in patient ventilation.

• Ensure consistent messaging across all marketing materials and channels.

• Tailor value propositions to different market segments and customer needs.

• Work closely with product marketers to develop key messaging guides and campaign strategies.

• Oversee the execution of global launch plans and marketing campaigns.

• Monitor and analyze campaign performance, making data-driven adjustments to optimize results.

• Serve as the global subject matter expert for respiratory monitoring, supporting field teams with clinical messaging and objection handling.

Collaborate on Global Market Development Strategy and Execution:

• Identify and address market barriers such as clinical, advocacy, and guidelines.

• Develop and implement strategies to penetrate new markets and expand existing ones, with a with a focus on early detection of ventilation compromise.

• Conduct market research to understand customer needs and the competitive landscape.

• Drive market expansion by advancing a holistic early‑detection story integrating ventilation insights with Nellcor pulse oximetry.

• Collaborate with medical affairs to execute education, Key Opinion Leader (KOL) engagement, and evidence generation strategies.

• Support the development of clinical evidence, advocacy initiatives, and HCP training programs.

• Facilitate training and educational programs for healthcare professionals.

• Build relationships with KOLs and clinicians to gather Voice of Customer (VoC) insights and shape product positioning.

Drive Product Launch Excellence:

• Lead or support new product launches, ensuring cross-functional alignment and readiness across geographies.

• Partner with R&D, Regulatory, Clinical, and Supply Chain teams to influence product development and ensure market needs are addressed.

• Develop launch forecasts and ensure product availability within acceptable inventory levels.

• Create integrated communications and promotional plans for consistent, high-impact messaging.

Enable Sales & Field Success:

• Develop and maintain marketing collateral, sales tools, and training resources.

• Coordinate product evaluations, upgrades, and conversions in collaboration with sales and clinical teams.

• Ensure field teams are equipped with the tools and messaging needed to drive adoption and growth.

Own Annual Marketing Plan:

• Develop and manage the annual marketing plan in collaboration with regional partners and upstream/product marketing teams.

• Monitor and adjust the plan based on market feedback and performance metrics.

• Align marketing activities with overall business objectives and goals.

Lead Competitive & Business Insights Gathering:

• Conduct competitive analysis and gather business insights to inform strategic decisions.

• Collaborate with regional teams to implement actions based on insights.