Sr. Director, Analytics

Merge Storytelling and Technology

MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide and Morgan Stanley. With 800 employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit mergeworld.com.

Promote Health, Wealth & Happiness

We are committed to promoting health, wealth, and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage minds and hearts to do the best work of their careers.

As our Sr. Director, Analytics, you will…

Spearhead our analytics and measurement initiatives to enhance the effectiveness of our clients' media and digital investments. Reporting to the SVP of Analytics, you will be responsible for driving the implementation of analytics frameworks, media, website and app performance measurement, and data-driven insights to improve user experiences and marketing performance. As a leader, you will guide a team of analytics professionals, support client engagements, and drive the evolution of our analytics service offerings in alignment with emerging trends and client needs.

You will be a seasoned professional with a robust background in data science, business leadership, marketing communications, and web analytics. Experience with predictive analytics such as Marketing Mix Modeling, or Machine Learning methods is also desired. You possess a deep understanding of digital solutions for websites and mobile apps, with the ability to delve into complex data models, flows, ETL processes, and transformations. Your expertise extends beyond analytics to encompass data discovery and strategic data leadership. With a proven track record in business intelligence, web analytics, and performance measurement, you excel in driving growth,  optimizing user experiences, and measuring and enhancing ROASs.

Be Accountable and Responsible

Analytics Strategy & Implementation

• Develop and execute analytics strategies across client portfolios, with a focus on media, website and app performance, conversion optimization, A/B testing, and measurement planning.
• Oversee the implementation and configuration of tagging and tracking for digital properties to ensure accurate data collection and reporting.
• Lead the creation of insights and actionable recommendations based on data analysis to support business objectives, enhance user experiences, and improve digital performance.
• Collaborate with cross-functional teams, including digital experience, media, performance marketing, and creative, to integrate analytics insights into broader client strategies.

Client Consulting & Delivery

• Partner with client teams to understand business goals and translate them into analytics initiatives, focusing on data-driven decision-making to optimize marketing performance and user journeys.
• Develop and present data-backed recommendations, performance dashboards, and business cases to senior clients, ensuring insights are aligned with broader marketing and business goals.
• Support the development of analytics deliverables, including client presentations, reporting frameworks, and performance analyses.

Team Leadership & Development

• Lead, mentor, and grow a team of analytics professionals, fostering a culture of innovation, collaboration, and continuous learning.
• Facilitate skill development and knowledge sharing across the team, ensuring alignment with the latest technologies, analytics tools, and industry best practices.
• Establish processes and workflows to enable efficient delivery of analytics projects and continuous improvement in team performance.