Marketing Art Lead

Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including Star Wars™: Hunters, CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™, and Zynga Poker™.Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook, or the Zynga blog

Zynga is seeking a talented Marketing Art Lead with experience in video development, graphic design and mobile game marketing to join our world class marketing organization. Reporting to the Creative Director, this critical role will be responsible for driving the development of all creative executions required to support the effective and efficient marketing of our games across User Acquisition, App Store Optimization, Social/Community, and LiveOps marketing efforts. 

You have a hands-on creative background and an understanding of what it takes to inspire a team of artists to produce marketing creatives that excite and engage an audience. You understand the difference between performance marketing and brand marketing and are data focused, with an understanding of KPIs and using those insights to drive creative decisions and performance. You are passionate about team collaboration and inclusion, with an ability to communicate cross functionally with other stakeholders. You aren’t one to settle for status quo and believe in always striving to raise the bar, producing better quality work and performance!

What you'll do: 

• Work with Product Marketing to establish selling points for the game, generate and maintain the ad production cadence and schedule, and develop quarterly high-level creative plans.

• Lead a team of artists to satisfy the demands of an aggressive delivery cadence of ads and assets needed to support User Acquisition, App Store Optimization, Social/Community and LiveOps marketing efforts.

• Work with external vendors as necessary to fill production gaps

• Collaborate with the Creative Director to align on a process for constant brainstorming & ideation that become actionable briefs for creative executions.

• Maintain and oversee the Ad creation loop, foster & support efficient workflow and team processes

• Define & drive feedback process (internal and external)

• Ensure velocity in process, variety in execution, and volume per cadence

• Lead communication and transparency with the product and game teams

• Foster and maintain a collaborative and reflexive relationship with UA

• Keep stakeholders informed on strategy and production

• Keep up to date with what is going on IN the game - new assets, new content, new features, new levels, events, etc

• Game, Genre, and Competitive Landscape expertise

• Stay up to date in competitor research and the overall mobile gaming landscape

• Research and study what themes, ads, and formats are performing within the genre and for our competitors

• Participate in the ASO planning process by contributing creative and product expertise 

What you bring: 

• At least 5 years of professional experience developing and executing video creative

• Expert knowledge of Adobe After Effects, Premiere (expert Photoshop & Design skills a big plus)

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