Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success.

As a Talent Brand & Marketing Advisor within PNC's Recruiting Solutions & Outreach Recruiting Marketing organization, you can sit in Pittsburgh, PA; Cleveland, OH; Atlanta, GA; East Brunswick, NJ; New York, NY; Nashville, TN; OR Chicago, IL.

The ideal candidate will have experience crafting and writing content across candidate touchpoints, such as candidate emails, the career site and social media channels, that authentically showcases our employer brand.

Looking for someone with a passion for creativity, storytelling and innovation.

Job Description

• Brings the employer brand strategy to life through the development and implementation of a consistent execution of the employer brand strategy and alignment to our Employer Value Proposition (EVP). This may include the rollout of new branding materials and the development of training and marketing toolkits that drive adoption and activation by recruiters.
• Develops strategy presentations on brand activation and recruitment marketing strategies specific to a line of business, talent pool, specialty or growth areas across our paid, owned, earned and shared channels (e.g.: careers site, review sites, programmatic advertising, SEO and more).
• Owns and optimizes the careers site, talent community and CRM content strategy to ensure optimal candidate experience and alignment to our talent attraction objectives including monthly regression testing for newly released functionality.
• Researches, evaluates and presents new and emerging trends, ideas and technology to improve our recruitment marketing and employer brand efforts that support business objectives.
• Partners with vendors to tag, measure, and report out on full-funnel metrics such as KPI's, reach, and engagement rates to identify opportunities for growth and improvement.
• Serves as a strategic advisor to our Talent Acquisition teams and partners with our agency to conduct effective recruitment marketing campaign tactics and content that promote a positive candidate experience.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures