Senior Performance Marketing Manager (remote)

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The Senior Performance Marketing Manager will enhance the operational effectiveness of global marketing campaigns by streamlining processes, aligning cross-functional teams, and ensuring seamless coordination between content strategy, digital strategy, and regional/zone marketing. This role drives performance through clear KPIs, dashboards, and actionable insights, while reporting on project execution, and budget tracking for the department. Builds organizational capability by creating toolkits and playbooks that strengthen campaign execution and elevate marketing performance across the organization. Will work cross-functionally with content, digital, and product marketing teams from three Siemens Healthineers business lines, to ensure our marketing campaigns run smoothly and effectively, and are optimally deployed to external audiences.

Campaign Excellence and Cross-Functional Collaboration

• Serves as the operational bridge between the content strategy team (messaging, narratives) and the digital strategy team (channel planning, execution) from planning to deployment.  Drives alignment on priorities, handoff timelines, and deliverables.

• Identifies operational bottlenecks and drives efficiencies across teams (content strategy, digital, regional marketing).  Aligns resources optimally, manages timelines, and mitigates risks to meet business objectives.

• Works with corporate marketing and other departments across Siemens Healthineers for the deployment of DX wide programs and pilots.

• Partners with Zone/Country marketing contacts to understand needs and develop support tools/processes to ensure campaigns are operationalized effectively.

Performance Optimization

• Builds campaign dashboards to monitor performance in real-time.

• Tracks adoption of campaigns across regions (“Zones”) and ensure tight alignment on execution.

• Shares performance insights and best practices with key stakeholders to elevate campaign effectiveness.

Reporting & Governance

• Analyzes and presents campaign performance reports across channels, including digital, (search, social, email, webinars,) and provides strategic recommendations to leadership and key stakeholders. 

• Reports on budget and department marketing deliverables across content and digital strategy teams.

• Manages a centralized Asset Library (e.g., CLS) for Global Marketing collateral.

Capability Building & Best Practices

• Develops and delivers toolkits, and playbooks to elevate the marketing capabilities of both global and regional marketing teams.

• Stays current on industry trends and technologies and promotes knowledge sharing and change management across functions to standardize execution excellence.

• Implements consistent processes and frameworks that scale with the organization.

Critical Competencies:

• Analytical & Data-Driven Decision Making – Ability to translate complex performance data into actionable insights and strategic recommendations.

• Marketing Operations Expertise – Deep understanding of campaign workflows, martech systems, and marketing governance.

• Cross-Functional Leadership & Influence – Skilled at aligning priorities and driving collaboration and influence, without direct authority. 

• Program & Project Management – Proven ability to follow multiple concurrent global campaigns with tight timelines and complex dependencies.

• Change Leadership & Capability Building – Passion for creating scalable processes, developing playbooks, and coaching to elevate team capabilities, as needed.

• Executive-Level Communication – Strong written and verbal skills, with the ability to present clearly to senior leadership.

• Digital Knowledge, Fluency & Innovation Mindset – Digital competencies and knowledge of marketing automation tools and principles, content management and CRM systems.  Curiosity for emerging trends, including AI in marketing, and ability to identify new tools and methods to increase performance and efficiency.

• Regulatory & Compliance Awareness – Understanding of healthcare marketing requirements and promotional review considerations.

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