Job Classification:

Marketing & Communications - Marketing

Director, Growth Marketing & Activation

Prudential’s marketing organization is going through an unprecedented change with a focus on value creation for our businesses. To do so, prioritizing performance is at the heart of everything we do. And our ambition will be achieved by building a team of outcome-driven experts who are obsessed with identifying and delivering ways to drive growth. Therefore, we are seeking a highly motivated Growth Marketing & Activation lead to help reach our goals.

As a part of the newly created Growth Marketing function, this role will be responsible developing holistic, performance-driven, digital-first strategies to achieve growth targets. This will require partnering closely with BU marketing teams, agile pod leads and cross-functional partners to translate business and marketing objectives and turn them into build omni-channel marketing plans leveraging data and customer insights.

The ideal candidate is a digital marketing native, has a proven track record of achieving and exceeding performance goals and has a passion for identifying new and innovative ways to drive business growth.

Key Responsibilities

• Partner with business marketing leads to translate priorities into omni-channel growth plans and campaigns that deliver on business objectives.
• Ability to seamlessly blend strategy and execution, while understanding the optimal channels and technology to orchestrate journeys that drive new sale and cross-selling opportunities.
• Champion the use of insights and data to build the optimal customer journeys. Comfortable with A/B testing roadmaps and translating strategy into actionable experiments.
• Partner with Marketing Analytics team to track and measure results. Accountable for ensuring growth plans are meeting and exceeding financial targets while looking for ways to optimize.
• Leverage digital marketing knowledge & experience to influence decision making for the optimal mix of paid and owned allocations.
• Key liaison between business marketing, functional and channel leads to drive prioritization and ensure value creation is tied to key business segments.
• Key liaison to Brand team, ensuring campaigns are optimized throughout the funnel.
• Manage external partners to help execute required content, creative and experiences to deliver on objectives.

Qualifications:

• Bachelor’s degree required.
• 9+ years of experience creating omni-channel B2C & B2B growth programs that provide material impact for the business.
• Experience managing and optimizing lead generation and ABM campaigns that generate MQL and SQLs.
• In-depth knowledge of the ability to maximize performance and effectiveness of email, SEO, web, SMS, social, digital advertising and other digital channels.
• A healthy obsession with understanding and translating customer data and insights into actionable plans that deliver value.
• Proficient in marketing automation, personalization, analytics platforms and tools. Adobe Cloud experience a plus.
• Business and financial acumen with an ability to build business cases and demonstrate the value of marketing.
• An experimentation mindset that thrives in a test and learn environment.
• Strong EQ and ability to influence internal stakeholders to gain consensus and prioritize outcome-oriented initiatives.
• Experience managing external agencies to drive creative excellence.
• Comfortable and thrives in complex organizations with multiple stakeholders and can deliver outcomes regardless of hierarchy or reporting structure.
• Thrives in and embraces an agile environment. Previous experience working in an agile model a plus.
• Self-starter, highly organized and has an ability to work independently or as part of a team.
• Outstanding communications skills and an ability to collaborate with various stakeholders within marketing and business teams.

What we offer you:

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $152,500.00 to $206,200.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.