Product Marketing Manager - SAP Business Technology Platform, SAP Integration Suite

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

 

 

Important information:

• This is a hybrid role based out of SAP Palo Alto office, working in-office with the team 3 days per week.

 

What you'll market

 

SAP Business Technology Platform (BTP) powers applications, data, and AI to move customer’s business forward.

 

BTP is a platform engineered to integrate, automate, extend, and build AI-supported business applications and processes across your enterprise.

 

Join the Product Marketing team for SAP Business Technology Platform and be the market-facing expert shaping how our cloud and platform capabilities are perceived, adopted, and grown. You will translate market insight into compelling positioning, digital experiences, and go-to-market execution that drives product innovation, customer adoption, and measurable business growth.

 

This role will be 100% focused on supporting SAP Integration Suite product marketing needs.

 

Key impact and outcomes: 

 

• Own market and TAM insights for SAP Integration Suite and use them to shape strategy and roadmap decisions.
• Create and execute clear positioning, messaging, and digital storytelling that increases awareness, adoption, and engagement across developers, partners, enterprise architects, and C level IT buyers.
• Drive product innovation and commercial outcomes by validating use cases, defining value propositions, and rationalizing GTM approaches.
• Produce thought leadership, analyst briefings, and field enablement content that accelerates sales and customer success.
• Collaborate across Marketing, Product, Sales, and Engineering to turn strategy into measurable growth for SAP’s next generation cloud capabilities.
• Support SAP Integration Suite specific programs and initiatives that expand market share. Examples of SAP Integration Suite specific programs and initiatives that may be assigned include but are not limited to:
• SAP Integration Suite AI feature awareness and adoption,
• competitive takeout activities,
• commercial optimization,
• creating and delivering field enablement materials,
• expanding corporate channel bookings,
• growing partner-led channels,
• hyper-scaler specific go-to-market efforts,
• leading adoption and consumption campaigns,
• legacy end-of-life customer migrations and
• SAP line of business attachment optimization.

 

What you bring

 

• Bachelor’s in a technology/engineering field (or equivalent) with B2B marketing experience.
• 3–5 years in product marketing or product management for B2B software, including creation of strategic, customer-facing content.
• Hands-on experience with platform technologies (BI/analytics, AI/automation, integration, app‑dev tools) and strong knowledge of cloud models (IaaS, PaaS, SaaS).
• Familiarity with enterprise application vendors (e.g., SAP, Oracle, Salesforce, Workday).
• Analytical, outcome-focused mindset that turns market insight into clear value propositions and GTM execution.
• Excellent writing skills and proven ability to manage multiple projects across distributed, cross functional teams.
• Track record of building and sustaining customer and partner relationships; comfortable working in international teams.
• Preferred skills
• Exceptional presentation skills and ability to articulate complex topics to senior-level audiences.
• Ability to analyze customer needs, synthesize requirements, and drive execution to successful delivery.
• Strong collaboration and relationship-building skills across functions.

 

Where you belong

 

Join a team that’s as dynamic and forward-thinking as the technology it represents. The SAP BTP Product Marketing team is a diverse group of storytellers, strategists, and technologists who are passionate about shaping the future of enterprise innovation. With deep expertise across AI, integration, data, and application development, we work at the intersection of product, customer, and market to bring SAP’