AVP Institution Marketing - Strategic Partnerships

Where Ambition Meets Innovation

Build a career that matches all your initiative with an impressive dose of innovation. From cutting-edge resources and a collaborative environment to the freedom to make an impact and more, you’ll find the ingredients you need at LPL Financial to shape your success while helping clients pursue their financial goals.

Job Overview:

The AVP of Institution Marketing –Strategic Partnerships will serve as the primary marketing relationship lead for LPL’s largest institutional clients — including Prudential and Equitable — while also emerging as a subject matter expert and internal champion for artificial intelligence and its application within our marketing practice. This role is responsible for aligning marketing strategies, integrating initiatives, and ensuring seamless collaboration across organizations. The ideal candidate is a strategic thinker, skilled communicator, and experienced project manager who thrives in a cross-functional, fast-paced environment. If you thrive at the intersection of strategy and execution, bring a sense of urgency that mirrors agency speed, and are energized by the complexity of high-stakes enterprise relationships, this role was built for you.

Responsibilities:

• Marketing Strategy Development: Lead the development, coordination, and delivery of integrated marketing and communications plans for each strategic partner
• Coordination and Communication: Facilitate effective communication between LPL and partner marketing teams to ensure alignment on goals, messaging, and execution
• Integration of Marketing Efforts: Oversee the customization of LPL marketing initiatives for each enterprise partner, ensuring that content, messaging, timing, and approval workflows are appropriately adapted for each client’s unique requirements
• Project Management: Oversee joint marketing projects from inception to completion, ensuring timely delivery and budget adherence.
• Stakeholder Management: Build and sustain trusted, senior-level relationships with key stakeholders at partner organizations, including VP- and Director-level contacts across marketing, product, relationship management, and project management functions.
• Operating Model: Develop and maintain a partnership operating model, including clear RACI frameworks, communication cadences, and escalation pathways that enable consistent, high-quality support at scale.
• Reporting & Planning: Deliver regular performance reports and insights on joint marketing efforts to inform decision-making and strategy refinement.
• Problem Solving: Proactively address challenges or conflicts between teams, identifying solutions that support shared success.
• Competitive Analysis: Conduct market and competitor research to identify opportunities, threats, and strategic positioning insights.
• Product and Service Updates: Manage the partner communications change management process — partnering with internal Product Marketing, Corp Comms, Digital Marketing, and Client Success teams to ensure enterprise partners are proactively informed of upcoming product, technology, and operational changes affecting their advisors.
• Event Marketing: Support event marketing efforts for Strategic Partner conferences and advisor recognition events, including on-site presence, lead capture strategy, follow-up execution, and results reporting.
• Relationship Management: Cultivate strong, ongoing relationships with the Strategic Partnership account team and leadership through regular engagement and feedback loops.
• AI Innovation: Serve as subject matter expert in artificial intelligence, championing AI adoption broadly across the team, providing advocacy to embed AI-native practices into day-to-day marketing operations

What are we looking for?

We’re looking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates pursue greatness, act with integrity, and are driven to help our clients succeed. We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5-8 years of experience in B2B marketing, strategic partnerships, or related roles.
• 5+ years’ experience working in or closely within client-facing environments, including presenting to and influencing senior stakeholders (VP-level and above).
• 3+ years’ experience with AI tools and platforms, with a credible perspective on how AI can be applied to marketing workflows; ability to