Associate Creative Director, Global 2D Retail

Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Rio, Paris, London, and Germany. Our commitment to excellence has earned us prestigious honors, including TIME100's 2024 Most Influential Company, Fast Company's 2024 World's Most Innovative Companies and 2023 Brands that Matter, Allure's 2024 Readers' Choice Awards, and WWD's 2023 Beauty Inc Award in the Prestige category. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

The position will report to the Executive Director, Global Retail.

 Role Overview

This role will lead and be responsible for all 2D Print and Digital assets for our retail touchpoints. This role will balance both conceptual and executional work and will lead the development of 2D Creative work that is aligned with our forward-thinking brand goals. They will distill and adapt the relevant work from the Global Creative Category Leads and partner closely with the Global Visual Merchandising, Global Events, and Global Copy teams to outfit all Retail touchpoints with seasonal brand/ campaign visuals and 2D design systems that must always be both visually impactful and highly functional. This position will establish the graphic and video direction for all in-store assets and will be supported in execution by 2D Retail Designers across all markets.

The ideal candidate has a deep understanding of the Global retail landscape, lifestyle and behavioral trends and has proven experience aligning Global Creative Direction with impactful In-Store Visual. They must also have a keen understanding of the importance of Messaging Hierarchies to ensure the consumer is being served up the right information at the right time along the consumer journey. This person is a big-picture thinker balanced with a robust executional background and a solutions-oriented mindset.

Key Responsibilities:

GLOBAL 2D RETAIL DEVELOPMENT:

• Concept, develop and oversee GTM execution of all print and digital assets for Global Retail touchpoints. Ensure brand design standards are upheld across all touch points and that executional teams are set up for success through the development of work that is well planned and scalable.
• Support Global Creative Category leads in concept approval phase to adapt Key Visual and tertiary creative direction to ensure the proposed design systems will effectively scale to meet in-store and eventing needs.
• Organize, strategize, and formalize the delivery of 2D Retail assets so that executional teams are set up for success via guidelines and other resources.
• With Global Visual Merchandising and Global Events counterparts, optimize collaboration across departments – identifying and implementing new sets of guidelines and usage case directives that may be required to establish a more seamless workflow for all teams.
• Partner with Project Management teams to ensure work is delivered to executional teams according to their various market needs.
• Develop, maintain, and deliver updated versions of Evergreen Retail Offerings and usage guidelines to the highest possible standards – continually optimizing them in response to market learnings and brand evolution.
• Support the development of Global Visual Merchandising and Global Event Guidelines and own the release of Global 2D Retail Guidelines that support the strategy, development, and executional direction behind all print and digital components of Retail touchpoints.
• Ensure all Regional partners and vendors are upholding brand standards throughout executions and troubleshoot with the regions when needed. Plan and execute store visits in conjunction with Global and Regional Retail teams.
• In partnership with Global Visual Merchandising and Global Event counterparts, publish post-mortem recaps to outline key learnings for future implementation.
• Art direct in-store and eventing specific photo shoots. Partner closely with Global Category Leads to ensure work ladders up to overall brand/product category requirements. Prepare shot lists, work with photographer and producer on all details of execution.
• Pro-actively improve teams’ understandings of Brand Objectives and lead with authority and dignity.