Sr. Lifecycle Marketing Manager (CRM)

<div class="content-intro"><p>Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.</p> <p>Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.</p></div><p>Realtor.com® is seeking a Lifecycle Marketing Manager, CRM to own the end-to-end messaging strategy that turns Realtor.com®+™ users into deeply engaged, long-term customers. This is a hands-on, strategic role at the intersection of product and marketing. You will architect and optimize the communication layer of our product, ensuring every user is guided toward the high-value actions that define a successful Realtor.com+ experience.</p> <p>You will partner with cross-functional stakeholders–Product, Engineering Brand/Creative, Analytics, CRM, and Program Implementation–to build automated lifecycle programs that move users from sign-up to deep adoption, driving engagement and long-term platform stickiness.</p> <p><strong>What You'll Do:</strong></p> <ul> <li><strong>Own the lifecycle messaging strategy for Realtor.com+</strong>, designing and building automated "always-on" email and in-app message series triggered by user behavior to drive activation and ongoing engagement.</li> <li><strong>Manage and optimize the activation funnel</strong>, creating and iterating on engagement series that move users from sign-up to power-user across the core product actions.</li> <li><strong>Drive cross-functional integration</strong> by partnering directly with Product and Engineering to align lifecycle messages with automated system alerts, ensuring a single, cohesive brand voice. Collaborate with product teams during pre-launch phases to architect user communication strategies for new features and enhancements.</li> <li><strong>Partner with the Realtor.com consumer CRM team</strong> to ensure communications to consumers within the Realtor.com+ environment are treated distinctly from other consumer categories, delivering a tailored and coherent user experience.</li> <li><strong>Develop a deep understanding of the user data</strong> that powers Realtor.com+ journeys.</li> <li><strong>Execute with agility</strong>, rapidly deployi