Senior Marketing Manager

About Us

With over 1m users and billions in liquidity aggregated, our Web3 Platform is the global distribution layer for Web3, enabling games and consumer apps to engage users and liquidity across any blockchain. We simplify the blockchain/crypto user experience, empowering developers to grow their user bases and on-chain economies.

Core Products:

• Platform Overview:

  • Web3 Infrastructure: Exciting innovations around data indexing and cross-chain liquidity and interoperability solutions

  • Payments: An innovative payment solution allowing developers to accept any token on any chain as revenue. It auto-swaps and settles to the developer’s preferred network and token of choice, simplifying in-game transactions, subscriptions, and marketplace purchases.

  • Wallet: A next-gen crypto wallet solution that ensures secure storage, transfer, and management of digital currencies, allowing users to interact with cryptocurrencies effortlessly.

  • Consumer Hub: A consumer-facing marketplace where users can discover new 3rd party games and apps, and manage their assets.

• Consumer Apps: Supporting innovative consumer apps being built on the platform, including a first-of-it’s-kind exchange and social trading consumer app

Role Overview

We seek a visionary Marketing leader to drive our marketing strategy and execution across various digital channels. This role requires a marketer who can blend data-driven insights with creative thinking to elevate the brand in the crypto ecosystem.

Key Responsibilities

• Marketing Strategy & Brand Positioning:

  • Develop and implement marketing strategy focusing on user acquisition, engagement, and retention.

  • Position as a leader in Web3 and blockchain solutions.

  • Lead go-to-market strategies for product launches in collaboration with product and partnership teams.

• Event Management & Industry Engagement:

  • Plan and execute strategic participation in industry events, conferences, and trade shows.

  • Organize and oversee events, including webinars, live demonstrations, conferences, and more.

  • Build relationships with event organizers and coordinate speaking opportunities for key team members.

• Content & Community Engagement:

  • Lead content strategy and development to reflect brand voice voice and appeal to diverse audiences.

  • Manage community engagement strategies to grow our user base and build an active, loyal community.

  • Oversee social media strategy and execution to create compelling, authentic, and educational content.

• Partnerships and Influencer Marketing:

  • Develop and manage relationships with key influencers, content creators, and industry leaders.

  • Collaborate with the partnerships team for co-marketing campaigns.

  • Lead cross-promotional campaigns with strategic partners to attract and engage new audiences.

• Data Analytics & Performance Tracking:

  • Set, monitor, and report on key performance metrics for all marketing initiatives.

  • Utilize analytics tools to gain insights on campaign performance, user behavior, and market trends.

  • Work closely with data teams to leverage insights for enhanced targeting, segmentation, and personalization.

• Public Relations:

  • Develop and execute PR strategies with PR Agency to enhance our brand image and visibility in the media.

  • Cultivate relationships with journalists, bloggers, and media outlets to secure coverage.

  • Coordinate press releases, media kits, and other PR materials to promote our1 products and initiatives.

  • Monitor media coverage and manage crisis communication if necessary.

Qualifications & Skills

• Experience:

  • 7+ years in a senior marketing role in gaming, tech, fintech, or blockchain industries.

  • 3+ years experience in leading a team of marketing professionals

  • Experience working and management of various Marketing, Influencer/ Social and PR agencies 

  • Proven track record in developing and executing successful marketing strategies for digital products in the web2/ web3 space.

  • Strong experience in digital marketing chann