Senior Manager, Content Marketing- Financial Services

Department:

We are Walker & Dunlop.  We are one of the largest providers of capital to the commercial real estate industry, enabling real estate owners and operators to bring their visions of communities — where people live, work, shop, and play — to life. We are committed to creating meaningful social, environmental, and economic change in our communities.

Department Overview

Our Marketing department focuses on building and promoting the W&D brand to ensure that everyone understands the benefits of W&D.  Our specialized marketing experts collaborate to provide excellent service internally and externally. Our specialties include Brand & Content, Creative, Marketing Strategy & Planning, Digital (Web, Email and Advertising), PR/Social Media, Events, and Operations and Analytics.

The Impact You Will Have

A seasoned content professional who leads the execution of complex content projects and contributes to content strategy. This person balances hands-on creation with project management and stakeholder engagement.

Primary Responsibilities

• Content Planning: Maintain and optimize the editorial calendar in line with marketing priorities and market events.

• Cross-Functional Collaboration: Partner with subject matter experts in the business lines to create accurate, engaging content.

• Project Leadership: Lead the development of multi-format content (e.g., thought leadership pieces, one-pagers, web content, webinars, video scripts).

• Thought Leadership: Drive high-level thought leadership campaigns by attending business line meetings and keeping up with the trends for specific business lines.

• Brand & Quality Assurance: Review and edit for brand voice and regulatory accuracy.

• Performance Analysis: Leverage analytics and performance data to inform future content efforts.

• Perform other duties as assigned

• Attendance is generally required from 8:30 am – 5:30 pm local time, Tuesday through Thursday, with the option to work remotely on Mondays and Fridays.  

Education and Experience

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.

• 5+ years in content marketing or editorial roles required, with at least 3 years in financial services highly preferred.

• Excellent writing, editorial, organizational, and stakeholder management skills.

• Working knowledge of financial services.

• Experience managing contractors or employees preferred

Knowledge, Skills and Abilities

• Writing Production and Editorial Oversight

• Project Management

• Compliance Adherence

• Audience Targeting

• Analytical Thinking

• Ability to show ownership of your work, take on challenges and acknowledge growth opportunities, and demonstrate patience when learning new processes

• Courtesy, respect, and thoughtfulness in teaming with colleagues and other stakeholders

This position has an estimated base salary of $90,000 - $100,000 plus discretionary bonus. An employment offer is based on the applicant’s relevant work experience, applicable knowledge, skills, abilities, internal equity, and alignment with market data. 

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What We Offer  

• The opportunity to join one of Fortune Magazine’s Great Places to Work winners from 2015-2023 

• Comprehensive benefit options* that have earned Walker & Dunlop the silver level of the 2022 Cigna Healthy Workforce Designation™, some of which include:
    - Up to 83% subsidized medical payroll deductions
    - Competitive dental and vision benefits
    - 401(k) + match
    - Pre-tax transit and commuting benefits
    - A robust health and wellness program – earn cash rewards and gain access to resources that
      promote health, engagement, and balance
    - Paid maternity and parental leave, as well as other family paid leave programs
    - Company-paid life, short and long-term disability insurance
    - Health Savings Account and Healthcare and Dependent Care Flexible Spending 

• Career development opportunities 

• Empowerment and encouragement to give back – volunteer hours and donation matching 

 
*Eligibility may vary based on average number of hours worked