Director, Growth Marketing

About Altruist

Altruist is the modern custodian built exclusively for independent financial advisors that combines a self-clearing brokerage firm with intuitive software for account opening, trading, reporting, and billing — all in one streamlined solution. Financial advisors across the U.S. have partnered with Altruist to reduce costs, save time, grow their business, and provide better outcomes for their clients. Our mission is to make financial advice better, more affordable, and accessible to everyone — but we can’t do it alone. We’re seeking exceptional talent to join our team. That’s where you come in! 

If you’re passionate about challenging the status quo and making a meaningful impact in the financial advice industry, we’d love to meet you!

But first, our values

Kindness - Kindness doesn’t just equal niceness. We listen to understand. We embrace, and encourage healthy debate and diverse perspectives. We approach conflict openly, honestly, and respectfully.

Brilliance - Humility is the skill we’re most proud of and possessing a growth mindset is always top of mind. We take ownership in everything we touch; regularly using our unique superpowers to reach a common goal as a team. We succeed and fail as one.

Grit - When challenges arise, we stay laser focused on achieving our mission and finding a way forward, even when it’s hard. We are nimble and maintain a sense of urgency, swiftly adapting to change and overcoming obstacles.

The opportunity

Altruist is entering an exciting phase, and we're looking for a Director of Growth Marketing to join our Marketing team. As the Director of Growth Marketing you'll play a key part in establishing Altruist as the category defining brand in the custodial services space. You'll be leading a number of functions that collectively will drive awareness, demand, new customer acquisition, and revenue.

Your impact

• Develop and oversee a holistic growth charter for new customer growth that optimizes for CAC, LTV, and ROI
• Drive the long-term web and mobile app strategy by balancing data, technology, and design with customer needs
• Oversee the refinement of media mix and marketing attribution models to optimize resource allocation, drive growth, and full-funnel performance 
• Develop and execute an SEO strategy to drive organic lead generation, customer acquisition, and revenue
• Coordinate and lead cross-functional teams to ensure the implementation of website, app, and full-funnel initiatives that align with business goals
• Work closely with business intelligence and finance teams to improve attribution, growth forecasts, ROI reporting, and communication of results to leadership
• Partner across marketing functions, business intelligence, product, engineering to drive outstanding user experiences and improve our marketing reach and efficiency
• Partner with creative and content teams to develop content and assets to drive performance and enhance the brand
• Recruit and develop talent to perform at the highest levels and build out high-velocity growth marketing functions

What you bring

• Experience - 10+ years of experience working in growth marketing at a B2B financial services, fintech, or SaaS organization
  • Desire to up-level analytics tech stack and/or key marketing metrics to increase understanding of marketing spend and overall channel effectiveness
  • Ability to take ownership and understand the full business funnel and how decisions impact the business and the bottom line
  • A proven track record of performance optimization and experience leading cross-functional teams
  • Strong track record of proven and documented success in driving user growth, engagement, and retention through innovative marketing strategies
  • A strong analytics background and a high degree of proficiency using data platforms to drive decision making
• Education - Ideally looking for a B.A. / B.S. degree in relevant fields such as Marketing, Business Administration, Communications, Advertising, etc.
• Technical aptitude - You’re technologically savvy and can easily get up to speed on modern tech stacks (i.e. Hubspot, Salesforce, Amplitude, Navattic, Wordpress, Figma.)
• Ownership - The pride you put into every aspect of your work is unparalleled and undeniable
• Superb communication - Intentional dialogue is a superpower. You listen as well as you share your perspective with other