Digital - Manager, Customer Enablement

THE TEAM 

The mission of the Customer Department to deeply understand our customers, create programs and enablers to activate customer value, and advocate for the customer across our channels 

THE OPPORTUNITY 

Aritzia is growing and our Customer team is growing with it. This is a unique opportunity to be part of the team responsible for building programs and tools that enable client-focused experiences that balance digital efficiency with human connection. As the Manager, Customer Enablement, you will play a pivotal role in scaling our customer data foundation to enable smarter and faster customer decisions that deliver seamless, customer-centric experiences and support with enterprise programs like loyalty and deepening customer insights. With the skills you gain in this role, the opportunities are endless – from a rewarding career in Customer to continued growth and development with Aritzia.  

THE ROLE 

As the Manager, Customer Enablement you will lead the team to: 

• Execute the strategic and technical enablement of the Customer Data Platform (CDP), including the selection, implementation, and operationalization of customer data solutions 

• Collaborate with stakeholders to maximize the business’s ability to execute customer-centric use cases by turning strategic objectives into technical specifications for the CDP, empowering teams to deliver data-driven experiences 

• Establish and enforce enterprise-wide standards for data governance, including ingestion protocols, identity resolution, data quality, and segmentation logic, ensuring compliance, scalability, and integrity across all customer data assets 

• Define and track KPIs for customer engagement, conversion, and loyalty programs 

• Drive organizational adoption of customer programs and tools through training, change management, and cross-functional stakeholder engagement 

• Work with the appropriate Business Support partners to seamlessly lead the day-to-day function of the department in support of corporate objectives, while enabling progressive career development and an incredible employee experience 

THE QUALIFICATIONS  

The Manager, Customer Enablement has: 

• Proven and best-in-class skills, applicable certifications, education and/or experience in:  

• Bachelor’s degree in Business, Marketing, Data Analytics, or related field (MBA preferred) 

• Deep hands-on experience with CDPs, CRM platforms, and marketing automation tools, ideally in a technical product management capacity 

• Ability to translate business conce